EPCR Appoint Two Circles

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6 June 2017

European Professional Club Rugby (EPCR) have appointed data-driven sports marketing agency Two Circles to help grow and better engage with their audiences.

The partnership plans to build foundations for EPCR to accelerate engagement growth across the 2017/18 season. Through a better understanding of their fans, in particular the content that they are most interested in and how they consume it, Two Circles will assist EPCR in establishing a new approach to their marketing activities, enhancing fan engagement and increasing the number of potential commercial opportunities.

Two Circles, whose partnership with EPCR will be managed from its Switzerland office in Bern, has considerable experience across EMEA and North America enabling major sports bodies gain a better understanding of their audiences, using this knowledge to increase engagement and commercial returns through effective marketing.

Ian Treseder, marketing & commercial manager at EPCR, said: “It is more important than ever to understand who our fans are and how they want to engage with us. Our partnership with Two Circles will provide us with this insight and help us market more effectively in a way that benefits our fans, as well as EPCR.”

See also...

London Irish Appoint Two Circles

 

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