Leicester Tigers Online Tickets Sales Now At 63%

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26 January 2018

Leicester Tigers report record ticket sales, increase in online sales to 63% of total and a 50% increase in web traffic since their switch to new website and app.

Chris Rose, head of brand at Leicester Tigers, has told TheTicketingBusiness website that the club has sold more match tickets than ever before in the first half of this season.

Rose said however, that the English Premiership rugby union club’s poor on-field performance is hindering any further ticket-sale advances.

The club has experienced a 50 per cent increase in its website traffic since the launch of its new site and mobile app six months ago.

“We had already moved up from 55 per cent to 63 per cent (of digital tickets) in the 2016/17 season with the introduction of a new access control system, and full print-at-home function,” Rose reported.

“The app and new website has just moved us forward a little bit more. We have also seen a huge increase in our online hospitality sales by integrating our packages into our fixture list.”

Matchday ticketing was one of the primary reasons for the initial revamp, with fans now able to purchase passes with ease from the website and app.

The new website and app was built to improve fans’ user experience through its ticketing, as well as housing club news, player content, links to partners and community initiatives, and events.

Rose told TheTicketingBusiness: “We have invested a lot in making tickets available more digitally, including e-tickets and a

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