World Rugby Entrusts IMG With Licensing Programme Until 2023

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4 October 2017

World Rugby has appointed IMG to manage its global licensing and merchandising programme for the next two Rugby World Cups and additional tournaments.

Rugby World Cup 2019 and 2023 will serve as IMG’s primary focus, as will the Women’s Rugby World Cup, World Rugby U20 Championship and the World Rugby brand.

Through the representation agreement, IMG will target both core category and creative licensees to design, produce and distribute lines of apparel, fan, lifestyle and leisure products, which will be sold in the host market and leading international markets.

In addition to Rugby World Cup and other tournament programs, IMG will work on developing permanent specialty lines under the World Rugby brand, a Hall of Fame memorabilia program and electronic and mobile games. IMG’s offices in London, Paris and Tokyo will also develop an extensive licensing program that will aim to capture the excitement of the tournament’s first Asian edition.

“The global licensing program plays an important role in fan engagement, enabling fans of all ages to connect to World Rugby through our major properties,” says Brett Gosper, chief executive, World Rugby. “With Rugby World Cup 2019 in Japan rapidly approaching, we are delighted to be partnering with IMG to deliver an exciting and attractive range of products for fans of all ages, from official apparel and merchandise to electronic games.”

See also...

World Rugby Wats Licensing Eggs In One Basket

ESP Gets World Cup Merchandise Rights

Face-To-Face With...James Whitburn

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