Worcester Warriors Agree 4 Years With VX3 And Lovell

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6 June 2018

Worcester Warriors have announced a new, four-year agreement with the VX3 brand owned by Lovell Rugby to become the club’s official kit and retail partner.

VX3 will provide matchday apparel and training wear for the Warriors first-team, the academy and the Worcester Valkyries side. They will also produce a new replica range with Lovell - “the world’s largest online rugby store”- fulfilling the club’s retail capabilities.

The Sixways Store will have an exciting makeover and an increased market-leading rugby product offering for supporters and the wider sporting community.

VX3 was launched in 2015 by Lovell Rugby and is based in South Wales. With more than 25 years’ experience and a turnover of more than £17m (end of April 2017), Lovell Rugby has recently been bought by Sports Direct International moving their registered office from Devon to the midlands. Operations remain in Paignton, Devon.

Warriors MD Gus Mackay said: “We are delighted to welcome VX3 on board as our new official kit partner.

“Both Lovell Rugby and VX3 are renowned for their excellent quality of service and we look forward to starting our working relationship with them.”

Lovell Sports MD Ben Lovell said: “Worcester Warriors’ outlook sits perfectly with our own approach to business and we are looking forward to working in collaboration with everyone at Sixways over the coming seasons to really drive growth for both organisations.”



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