Leinster To Wear Adidas In 5-Year Deal

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1 May 2018

Leinster Rugby and adidas have announced a five year sponsorship deal that will see the famous three stripes adorn all Leinster match day, training and leisure wear as the official kit partner to all Leinster Rugby teams.

The sponsorship will see Leinster Rugby senior coaches and players begin their 2018/19 pre-season training in June wearing their new adidas kit taking over from Canterbury.

The deal includes the men’s and women’s senior Leinster Rugby teams as well as Leinster branch referees, all age grade teams and all coaching and domestic staff working with the 76,000 players across the 12 counties of Leinster.

Leinster Rugby CEO Mick Dawson said, “adidas is one of the most famous brands in the world, never mind in the team wear and sports marketing landscape. We are delighted to have such an iconic brand alongside us as we look to grow as a club both on the field and off.

“Already we have seen some great innovations from their team for our training and match kit and we look forward to seeing the kit on the players and indeed seeing the replica kit in-store from June.

“A new jersey gets everyone excited and a new jersey with a new kit supplier like adidas doubly so.”

Leinster Rugby is the latest addition to the adidas rugby portfolio that already includes the All Blacks, France, Munster and Harlequins.

Speaking on behalf of adidas, Phil Benton, vice president sales, adidas UK & Ireland said, “We are incredibly

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