Updates From Commercial Heads At Munster, Connacht and Leinster

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5 September 2018

With the start of the PRO14 in Ireland, Sport for Business has been talking to the commercial heads at Munster, Leinster and Connacht. We’ve taken a snapshot of those conversations and linked through to the full features.

First into the hot seat is Doug Howlett, head of commercial and marketing at Munster.

How has the summer been in terms of optimism for the year ahead?

All hugely positive. We used the time mainly to put the finishing touches on our strategic plan and this is something we will be delivering over the next three years.

As always the primary focus of the club is to win silverware and to do this by developing our young home grown players is a priority, along with recruiting others to further strengthen the squad. One of the top level objectives is also to create a unique stadium experience.

While European match-days in Thomond Park can be very special occasions in terms of atmosphere, we are looking to enhance this experience further. This will be done through improvements to the match-day experience itself by introducing some positive changes but also by focusing on technology and turning Thomond Park into a top class digital stadium.

There are six high level objectives in total with the silverware and stadia experience being two of those.

Another objective is growing the provincial game and our recent development at Irish Independent Park will go a long way towards helping us on

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