Toronto's David Argyle Points To Where The Energy Should Be

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4 October 2018

As Toronto Wolfpack prepare for their chance to join Super League, TSN in Canada has published a feature on David Argyle, their Australian-born director who tends to shun the limelight:

The 57-year-old Australian, who works in the mining, energy and agriculture sectors often in emerging markets, travels more than 200 days a year. But while passionate about raising the profile of the Wolfpack, Argyle is happy to stay in the background.

“As soon as the focus becomes on the owners, sports clubs can go sideways,” Argyle said in a rare interview. “The focus should be on the team, the coaches, the fans, the sponsors, the broadcast distribution platform.”

“So it’s really the philosophy that (when) an owner has the attention drawn towards them then I think it’s a distraction from where the real energy should be,” he added.

Getting the Wolfpack into Super League is only part of Argyle’s plan. He wants to create a global sports platform for the sport with Toronto as the centre, bringing other events to town.

The team, which currently pays for TV production of home games, says it already reaches 115 million homes around the globe through its broadcast partners.

And what is good for the Wolfpack is good for Toronto and its surrounding attractions, Argyle argues.

Argyle says the Wolfpack attracted a little more than 1,000 British visitors to Toronto last season and an estimated 3,000 this year. Next year, if in Super League, they hope to attract 15,000 tourists

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