Colleagues Mourn Sponsorship Expert Andy Kenny

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8 January 2018

Tributes have been paid to Andy Kenny, the head of CAA Brand Consulting London, a sports marketing subsidiary of Creative Artists Agency, following his sudden death at the end of last year. This article was published by Sportcal last week.

Kenny, who was 42, suffered a fatal heart attack in the week before Christmas.

A popular and widely respected sponsorship executive, Kenny had led CAA's UK-based sports and entertainment operation, formerly known as BrandRapport, since the start of 2016, serving clients including Allianz, Jaguar Land Rover, Nestlé, Prudential and Samsung.

He had a two-decade association with the company, in its various guises, and was regarded as one of the “real stars” of the sports marketing industry, according to a former colleague.

In July 2014, the senior management of BrandRapport, including Kenny, completed the buyout of the firm from previous owner Ingenious Media. The agency was subsequently acquired by CAA in December 2015, at which point Kenny assumed the title of head of the renamed operation.

Kenny and his 25-person team moved into CAA’s London office where they have been working with various leading brands to help identify, negotiate and maximise the value of sports sponsorship partnerships.

Greg Luckman, global head, CAA Brand Consulting, led the tributes in a statement to Sportcal that read: “We are heartbroken over the loss of our great friend and beloved colleague, Andy Kenny. He was a truly remarkable person – charming, smart, funny, caring, and passionate. Knowing him made our lives

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