Struggling Rugby Channel Sold To FloSports

Flo Rugby logo
shadow bottom

1 June 2018

FloSports, the US-based live streaming sports subscription service, has announced an agreement to buy over-the-top (OTT) platform, The Rugby Channel.

The Rugby Channel was launched two years ago by Rugby International Marketing (RIM), the commercial subsidiary of USA Rugby, the governing body for rugby union in the US. RIM was established in 2015 with financial assistance from England’s Rugby Football Union (RFU) with further investment from UK-based CSM Sport and Entertainment and Harlequins.

The value of the deal has not been disclosed, but it has been widely reported that heavy losses at the Rugby Channel created pressure to sell.

The Rugby Channel faced stiff opposition after the formation of other pay-per-view rugby services like FloRugby and NBC Sports Gold became rivals to the service. ESPN have also announced they will be launching their own pay-per-view rugby service.

The Rugby Channel had an initial investment of $7.5m (£5.63m) and in November 2017 had a subscription list totalling 11,600. But, in the space of two months, lost 600 subscriptions.

Under the terms of the acquisition, which is effective immediately, FloSports will have access to stream 51 competitions and 200 matches annually on FloRugby.com, which launched early last year. Fixtures shown will include USA Rugby national team games, England international Test matches, and the men’s and women’s USA Rugby College Championships.

The accounts of existing Rugby Channel subscribers will be automatically transferred to a FloRugby Pro subscription at no additional cost.

FloSports operates a number of specific sports channels, covering

To read the full article you need to be registered.

Please Register for FREE or Login.

 
There is no charge for registration. Registration applications will be limited to those involved in the business of rugby. Please see terms and conditions sections below for more information.

Share

Follow Us

LinkedIn Twitter RSS Feed

Regular Features

Youth & Community Rugby Coach - London

We are currently recruiting a Youth & Community Rugby Coach in London. You will be required to deliver rugby sessions and to deliver a sports-related qualification on the Street League Academy. You will also be responsible for carrying out outreach for sessions and to recruit and sustain participants on the Academy to ensure delivery targets are met.

More jobs on people and jobs section.
Employers and candidates can register on www.rugby-jobs.com.