Struggling Rugby Channel Sold To FloSports

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1 June 2018

FloSports, the US-based live streaming sports subscription service, has announced an agreement to buy over-the-top (OTT) platform, The Rugby Channel.

The Rugby Channel was launched two years ago by Rugby International Marketing (RIM), the commercial subsidiary of USA Rugby, the governing body for rugby union in the US. RIM was established in 2015 with financial assistance from England’s Rugby Football Union (RFU) with further investment from UK-based CSM Sport and Entertainment and Harlequins.

The value of the deal has not been disclosed, but it has been widely reported that heavy losses at the Rugby Channel created pressure to sell.

The Rugby Channel faced stiff opposition after the formation of other pay-per-view rugby services like FloRugby and NBC Sports Gold became rivals to the service. ESPN have also announced they will be launching their own pay-per-view rugby service.

The Rugby Channel had an initial investment of $7.5m (£5.63m) and in November 2017 had a subscription list totalling 11,600. But, in the space of two months, lost 600 subscriptions.

Under the terms of the acquisition, which is effective immediately, FloSports will have access to stream 51 competitions and 200 matches annually on, which launched early last year. Fixtures shown will include USA Rugby national team games, England international Test matches, and the men’s and women’s USA Rugby College Championships.

The accounts of existing Rugby Channel subscribers will be automatically transferred to a FloRugby Pro subscription at no additional cost.

FloSports operates a number of specific sports channels, covering

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