RDA To Sell PRO14 International TV Rights

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4 July 2018

RDA has been appointed as the exclusive media rights agency for the Guinness PRO14’s international distribution rights (excluding UK, Ireland, Italy and South Africa) in a three-season agreement commencing in 2018/19 through to 2020/21.

RDA’s focus will be on growing revenues in core markets as well as increasing the Guinness PRO14’s global footprint. Current media agreements in host markets secured by PRO14 include eir sport in Ireland, Premier Sports in the UK and Super Sport in Sub-Saharan Africa.

Martin Anayi, CEO, Guinness PRO14 commented: “It’s an incredible time in the Guinness PRO14 with our expansion into South Africa, the success of our clubs in Europe and the confirmation of our new broadcast partners in Ireland and the UK. Every season the biggest names in world rugby take to the pitch in our championship guided by some of the sharpest minds in the game providing imaginative, high-intensity match-ups which make for compulsive viewing.

“The Guinness PRO14 is one of the most talked about rugby properties in the world right now and it’s the perfect time to join forces with RDA who have a track record of success when it comes to sports media rights. With brands such as Premiership Rugby, Champions Cup and European Challenge Cup in their portfolio we can ensure that rugby fans will feel a part of the Guinness PRO14 action no matter where they are.”

Richard Dennis, CEO, RDA commented: “The Guinness PRO14 is an action-packed tournament. With a global-playing base

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