Premiership Rugby To Be Broadcast In China

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21 December 2017

Aviva Premiership rugby will become the first club rugby union tournament to air on national television in China after a four-year contract agreed by Premiership Rugby’s media rights agency RDA and the Chinese free-to-air sports broadcaster CCTV5+.

Starting with Leicester Tigers v Saracens on Sunday 24 December, this ground-breaking agreement takes the global distribution of the top flight of English rugby to almost 600 million households worldwide.

In partnership with Beijing Elite Rugby, who will produce Mandarin commentary for live matches and the weekly highlights show, CCTV5+ will broadcast at least 25 Aviva Premiership Rugby matches per season plus the semi-final and Final on national television in China.

Prior to this announcement, the 2015 Rugby World Cup was the only rugby union tournament to have aired in China.

This agreement is one of several significant television deals and initiatives that have been announced since RDA and Altice/SFR Sport acquired Premiership Rugby’s global media rights in a five-year deal from 2016-17 onwards. Global broadcasters of Aviva Premiership Rugby, the world’s leading club rugby union competition, include Fox Sports in Australia, NBC Sports in USA, SFR Sport in France, SuperSport in South Africa, Kwese Sports in sub-Saharan Africa, Sky in New Zealand, Rogers in Canada and Fox Sports in Netherlands.

Dominic Hayes, commercial director at Premiership Rugby: “This is a very significant day in the history of Premiership Rugby. Launching on free to air TV in China is part of our strategic goal of increasing the global

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