Premier Sports Deal Doubles Rights Value For PRO14

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30 April 2018

PRO14 Rugby have announced the signing of a landmark partnership with Premier Sports and FreeSports to broadcast every game from the Guinness PRO14 live across the UK and Northern Ireland for at least the next three years.

The agreement starts from the beginning of the 2018-19 season and has been reported as being worth around £10m per year – about twice the current value of the same rights.

Supporters in the UK, including Northern Ireland, can watch all 152 games broadcast on pay TV channel Premier Sports HD, with 21 games (one per round) shown live free-to-air on FreeSports.

Premier Sports is available in 16 million UK homes across Sky and Virgin platforms and to everyone via the Premier Player while FreeSports will be available to 22 million UK homes from next season across seven different platforms.

In addition, FreeSports will turn High Definition on Sky and Virgin from July.

From the beginning of next season Premier Sports and FreeSports will deliver unprecedented coverage of the Guinness PRO14 with extended pre and post-match analysis. Ahead of next season Premier will confirm the recruitment of their on-air talent and commentators – characters who know just what it takes to compete in the Championship.

Martin Anayi, CEO of PRO14 Rugby, said: “The partnership with Premier Sports will be a watershed moment for the Guinness PRO14, our clubs and their supporters. As an innovative global rugby championship full of world-class players we are always looking to raise

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