1 Million Viewers For TV3's Debut

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7 February 2018

Some ups and downs for the first weekend of TV3 broadcast coverage of the Six Nations in Ireland. The channel are said to be pleased with viewing figures from Saturday’s opening day but there was criticism over teething issues not least missing the kick-off of Wales v Scotland game.

Over one million Irish viewers saw TV3’s broadcast of Ireland’s game in France. Peak viewership was 789,000 with the average number of viewers was 572,000.

The game against France in 2017 was RTÉ’s biggest viewership in the 6 Nations with an average viewership of 823,000. This made it the seventh most watched programme of the year in Ireland in 2017 and represented an increase on the average of 672,000 who watched the same game in Paris in 2016.

Irish website sportforbusiness.com pointed out that in 2016 when Ireland last played host to Italy, the average viewer number was lower at 505,000 so a fair target for TV3 next Saturday might be to keep to that 15 percent gap and draw an audience of 430,000.

The drama of Johnathan Sexton’s last-second drop goal to win the game will have boosted interest in the tournament with Ireland now deemed to have a realistic ambition of winning the Championship and perhaps even the Grand Slam.

Six Nations officials later pointed out that it was host broadcaster BBC who experienced difficulty with timing some of their overseas feeds hence TV3 missing the kick-off in Cardiff.

For full article....

http://sportforbusiness.com/analysing-rugby-tv-viewership/

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