Behind the Brand - KooGa

1 April 2008 by RR Editor

 

Who are they? – KooGa Rugby is the world’s leading rugby specific brand

 

What’s the history? – KooGa Rugby Ltd was formed in 1997 by Bill Newton and Shak Anwar. Both had experience in the sports retail trade and spotted a gap in the market for a specific rugby wear brand. Previously, rugby players had been using ‘hand-me-down...

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