Widnes Vikings Team Up With Health Services

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29 November 2017

Widnes Vikings have announced a ground-breaking new partnership deal with the NHS for the upcoming 2018 Betfred Super League season.

The landmark partnership will see the Vikings champion a new campaign called ‘Beat The Scrum’ to raise awareness of leading healthier lifestyles and making the right choices when accessing NHS services.

Through providing a mix of digital promotion, PR campaigns, stadium advertising, as well as appearing on the front of the Vikings 2018 playing shirts, the Beat The Scrum programme will endeavour to reduce the pressures faced by vital NHS services.

The partnership has been commissioned by a coalition of NHS organisations within the Mid-Mersey A&E Delivery Board and brings significant investment into Widnes Vikings. Providing these local NHS organisations with a platform to educate and positively influence the public.

The partnership builds upon a pioneering social media and PR campaign that Widnes Vikings delivered with NHS Halton CCG in June 2017, which successfully engaged the public on how to understand their NHS options. With more than 100,000 online video views, extensive regional and national media coverage, and a measurable impact on reducing pressure on local A&E services, the campaign was an unprecedented success.

The first Beat The Scrum campaign will be launched in early December, with Vikings stars and legends of rugby league coming together to raise awareness of winter health issues.

James Rule, chief executive of Widnes Vikings, says: “We believe that this is one of the most exciting commercial partnerships in UK sport.

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