What To Make Of Premiership Social Standings?

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26 June 2018

What does a club’s social media following say about the club and its supporters? Does a large gate translate into a large social following or is it vice versa? What part do results play? Is it the fans who chose a preference for social channel or is it the club communications strategy? How well do clubs funnel social engagement into ticket sales?

The number-crunching research below by Somerset Live into the current social stickiness of Premiership clubs makes some interesting reading, but leaves many questions unanswered.

We’re interested to hear your point of view:

Twitter

1. Leicester Tigers - 143k

2. Gloucester Rugby - 119k

3. Northampton Saints - 113k

4. Bath Rugby - 108k

5. Wasps - 99k

6. Saracens - 95k

7. Exeter Chiefs - 94.6k

8. Harlequins - 92.5k

9. Bristol Bears - 61.8k

10. Sale Sharks - 45.7k

11. Worcester Warriors - 44.8k

12. Newcastle Falcons - 38.9k

Facebook

1. Leicester Tigers - 201,180

2. Saracens - 116,662

3. Harlequins - 106,878

4. Bath Rugby - 93,471

5. Wasps - 92,064

6. Northampton Saints - 90,774

7. Gloucester Rugby - 88,374

8. Exeter Chiefs - 83,816

9. Sale Sharks - 42,153

10. Worcester Warriors - 38,167

11. Newcastle Falcons - 34,915

12. Bristol Bears - 28,922

Instagram

1. Harlequins - 75k

2. Leicester Tigers - 72.1k

3. Saracens - 71.9k

4. Bath Rugby - 66k

5. Wasps - 65.9k

6. Exeter Chiefs - 49.4k

7. Northampton Saints - 36.4k

8. Gloucester Rugby - 35.9k

9. Sale Sharks - 24.7k

10= Bristol Bears, Newcastle Falcons - 15.8k

12. Worcester Warriors - 14.5k

Overall

1. Leicester Tigers - 416,280

2. Saracens - 283,662

3. Harlequins - 274,378

4. Bath Rugby - 267,471

5. Wasps

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