Sponsorship Milestones For Carlsberg UK And Bank Of Ireland

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3 November 2017

Two sponsorship milestones have been celebrated in club rugby union recently with Northampton Saints extending with Carlsberg to further embed a thirty-year relationship and Ulster celebrating a twenty-year partnership with the Bank of Ireland.

Carlsberg UK has been a sponsor of the Saints for over three decades, including being the main shirt sponsor during the successful European Cup campaign of 1999/2000 and having the Tetley’s brand on one of the stands at Franklin’s Gardens since it was built in 2001.

The brewer will retain the stand sponsorship as part of this new deal, which will be re-branded as the Carlsberg Stand in the summer of 2018.

This new elite sponsorship agreement extends the relationship until at least 2025, and is accompanied by investment from Carlsberg UK into the cellars and bars to improve quality, minimise wastage and reduce queuing time. An improved range of beers and ciders including Carlsberg Export and Brooklyn Lager will be available for supporters to enjoy before, during and after the game.

In addition, Carlsberg branding will appear on the Saints’ first team playing shorts for the first time in a number of years.

“We’ve had an excellent relationship with Carlsberg UK for many years and are delighted to have extended our partnership agreement into the future,” said Saints chief executive Mark Darbon.

“We have made a particular effort to make sure that the partnership puts our supporters first, particularly in relation to the price they pay for a pint, the time

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