SRU And Tennents Lager Extend

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2 July 2018

Scottish Rugby has announced a five year contract extension with Tennent’s Lager, deepening the association with the country’s favourite beer at every level of the game in Scotland.

The new partnership agreement will see Tennent’s continue its relationship with the Scotland national team, the country’s two professional sides, Edinburgh and Glasgow Warriors, alongside the additional title sponsorship of the Scottish domestic leagues, growing its focus and investment on helping to develop rugby at a grassroots level.

Tennent’s will take on naming rights of the Premiership and National Leagues, starting from the coming season, with the newly formed Scottish Championship to follow in 2019/2020.

The commitment between Tennent’s Lager and the national team will see the brewer extend its support to Scottish Rugby throughout future Six Nations campaigns, Autumn Tests, and next year’s Rugby World Cup.

The partnership will allow Tennent’s to continue its match-day experience at BT Murrayfield, including the Tennent’s Up & Under Bar within the stadium and the Best Seat in the House, pitch-side seat competition for all international games. Tennent’s will continue to have pouring rights at BT Murrayfield, Scotstoun and, subject to planning permission, Edinburgh’s new home ground.

Jason Ash, CMO, C&C Group, owner of Tennent’s, said: “Tennent’s Lager has been a long-standing supporter of Scottish sport and we thoroughly enjoyed hosting some of Scottish Rugby’s most talented players at Wellpark Brewery. There is real excitement around Scottish Rugby just now, moving up to fifth in the world rankings after an

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