Ricoh Campaign Focuses On Rugby's People, Processes And Technology

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31 October 2017

Premiership Rugby partner Ricoh has launched a new campaign The Business of Rugby, which will explore the inner workings of all 12 Premiership Rugby clubs. It plans to identify the latest business models and strategies they are utilising as well as the innovations and new technologies in which they are investing.

The campaign for this season will comprise of three videos and a number of business blogs, focusing on three specific topics that are essential to both business and sport: people, processes and technology.

Ricoh, a global technology company, has developed the video series as a follow-up to its successful Ricoh Rugby Change series which ran during the 2016-17 season.

Chas Moloney, marketing director for Ricoh UK & Ireland, commented: ‘We’re incredibly excited to launch this campaign which will provide a unique insight into how Premiership Rugby clubs have transformed into successful businesses since the onset of professionalism. At Ricoh, our business is founded upon three key pillar: people, processes and technology. So for us, it’s exciting and extremely encouraging to see the game of rugby, embracing new technologies and utilizing the data they provide but also identifying the need to invest in and develop their people. Professional sport, especially Premiership Rugby, can offer fundamental learning opportunities to businesses and organisations and it’s now up to business leaders to not just recognize these opportunities but be inspired by them.”


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