New Vodafone And Wasps Partnership At The Ricoh

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14 May 2019

Mobile technology brand, Vodafone are to become the main club partner of Wasps Rugby and Wasps Netball following completion of a major new deal.

The two-year agreement will see Vodafone’s distinctive logo featured on the front of Wasps Rugby’s new shirt and Wasps Netball’s new dress for the 2019/20 season.

The partnership will also see significant investment in Ricoh Arena – including 5G capability – that will enhance spectator experience at live sporting events. This includes augmented reality half-time entertainment services, to bring fans closer to the action when viewed through 5G smartphones and headsets.

It will also involve a new innovation centre similar to Vodafone’s digital innovation hub at MediaCityUK in Salford, Greater Manchester, which will benefit businesses and start-ups across the West Midlands and Warwickshire.

Stuart Cain, managing director at Wasps, said: “The West Midlands is at the forefront of the UK’s 5G investment programme so it’s a major achievement for Wasps to secure a partnership with such a well-known global business that allows us to harness this technology.

“The potential for 5G is huge. More than 1.6 million people visit Ricoh Arena every year and there are thousands of local business across the region that could benefit from this emerging technology.

“It also positions Vodafone as a major investor in the region’s economy as the 5G roll-out gains more traction across the West Midlands Combined Authority region.

“We look forward to announcing further plans along with the new shirts for the 2019/20 season in

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