Nat West Agree One Year 6N Deal For £11m

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8 November 2017

NatWest, a retail arm of the RBS Group, have agreed to become title sponsor of the Six Nations tournament for a single year in 2018. The agreement will result in the 2018 championship being named the “NatWest 6 Nations”.

The Six Nations organisers admitted that they were facing difficulties in achieving a sale of the rights at their original valuation recently, having priced the naming rights at £100m (€114m) over six years or around £17m (€19m) per year.

The Times reported this week that RBS had offered £15m (€17m) per year to renew at the beginning of 2017 but the most recent one year extension under the Nat West name was worth £4m less at £11m (€12.5m) – a similar value to the previous year’s agreement.

Six Nations chief executive John Feehan told Sportsmail in January: ‘We want a sponsor who is actively engaged not just in Britain, but around the world. We see potential in markets like the USA. We want a brand to align with that.’

'The Six Nations is the biggest sponsorship in world rugby by a country mile. We’ve been in contact with well over 150 companies and we’re in a very good place.

'It will probably be another six months until we have a decision. Being the highest bidder ticks a huge amount of boxes but it's not all about that. We want a sponsor who's actively engaged not just in Britain but around the world. We see potential

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