Leicester Tigers Look To Grow Global Partnerships

KL Tigers
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25 July 2017

Leicester Tigers prides themselves in being pioneers in global rugby. Their search for global partners revolves around three pillars: grass roots, talent ID and expanding the Tigers brand for commercial purposes.

The club aims to identify at least one new global partner organisation each year, either from clubs, schools or national governing bodies. Tigers Rugby Camps have already been hosted as part of global relationships in the USA, Japan, Italy, Netherlands, Malaysia and most recently in Dendermonde, Belgium.

Running Rugby talked to Tigers’ commercial director Andrea Pinchen about their plans.

RR: What are the objectives?

AP: We're committed to building core Global Partner Organisations (GPO’s). These clubs, schools and national governing bodies will provide a platform for Tigers within the GPO’s territory. The clubs aim is to identify and secure a new GPO each season, alongside hosting a number of international coaching camps including specific talent ID days.

Already, Tigers has identified three GPO’s across Asia, Europe and the US, seeing great success from its Kuala Lumpur Tigers partner. From youngsters picking up a rugby ball for the first time, to businesses looking to engage with global rugby, success isn’t just having an association with the Tigers brand, but more about helping to develop the awareness and opportunities for communities to engage with sport.

RR: How long before significant progress can be measured?

AP: The wheels are already in motion! For example, we’ve already made huge steps with KL Tigers.

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