Gloucester Introduce New Logo

Gloucester rugby new badge
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16 May 2018

Gloucester Rugby have announced a change their logo as part of a club wide review. Stephen Vaughan, CEO announced the change as part of a number of new developments at an event Kingsholm Stadium this week.

Vaughan stated:

“Last year we commenced a review of all our communications and brand. A full audit and research project was undertaken across the club with the primary objective to deliver an agreed set of values that every member of staff, whether that be in the playing department or elsewhere could be guided by.

“This piece of work also looked at the future design of all Gloucester Rugby communications and different logos used across the club. This included areas such as community, conferencing and events, hospitality and others, where we had a large number of different logos and nothing linking them together.

“It became clear that our current logo did not fully portray our ambition for the club and we needed a more contemporary logo that reflects the traditional elements of Gloucester Rugby.

“We now have a master brand that does that really well and will support our ambitions for the future. The name of the club was never in question and we remain Gloucester Rugby.

“The Gloucester Rugby brand is a key element in terms of the future success of the club and whilst we know for some people it will take a little getting used to, we are really proud of what has been developed and

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