Bath And Dyson Extend For 5 Years

dyson branded ball at bath
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10 July 2018

Bath Rugby has agreed a new five-year strategic partnership with Dyson which will see the global engineering firm continue its title sponsorship of the club.

Tarquin McDonald, chief executive at Bath Rugby said: “We are delighted to continue our partnership with Dyson. Over the past four years we have shown just how powerful it can be to partner with the right brand. Dyson is a progressive, innovative, industry leading business, with values synonymous with our Club and we are tremendously excited by the challenge of continuing to deliver value for such a global powerhouse.

“We are looking forward to continuing to work closely together to engage, inspire and drive value not only for each other but for our supporters, our city and our wider community too.”

Rebecca DeNiro, managing director GB, Dyson commented: “Dyson’s partnership with Bath Rugby over the last four years has been incredibly strong and we’re excited for what’s ahead for the club. This new commitment brings an expansion of community initiatives like the Bath Rugby 7s Club Championship in association with Dyson, which we’re thrilled to be a part of.”

Dyson - who have been the title partners of Bath Rugby since 2014 - will continue to be the main brand on all club kit. In addition, the firm will also remain the naming rights holders of the East Stand at the Rec.

As part of the deal, Dyson continues to support The Clash - for the past two years more

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