Marketing and Sponsorship

Sort by:





This section covers news, views, features and interviews of the marketing of rugby by rights holders (the players, clubs, competitions and governing bodies) and the marketing activity of the brands, products and services exploiting rugby as a sponsorship vehicle as well as those third-party agencies who mediate and supply this area of activity.

Customer Focus
Tickets for rugby games are now sold in an ever-more sophisticated way. By using CRM systems and analysing customer data, rugby rights holders can define their market more specifically and package offers accordingly – increasingly by email and on-line, but also by advertising and promotional methods through traditional media.

Brand Exposure
Along with ticket sales, TV rights and hospitality, sponsorship is a major revenue stream for rugby. Elite rugby in UK and Ireland is estimated to generate around £60 million in sponsorship revenue per year. We study the value of brand exposure through the high profile of union and league, whether it’s stadium naming rights, shirt sponsorship, playing kit supply deals, media or commercial partnerships and player endorsement. Rights holders want to know about the sponsors’ varying requirements from involvement in the sport – and the likely comparative values and budgets - the sponsors are looking to tap into the unique demographic of either code in different regions of UK and Ireland.

Marketing ROI
Analysis of the return on the investment in marketing and sponsorship provides essential intelligence for fine-tuning campaigns.

Sign up to our free news bulletin

Leicester Tigers Look To Grow Global Partnerships

25 July 2017

Leicester Tigers prides themselves in being pioneers in global rugby. Their search for global partners revolves around three pillars: grass roots, talent ID and expanding the Tigers brand for commerc...

Read more

Greene King Deal Renames Kingsholm's Shed

19 July 2017

Gloucester Rugby have completed an agreement with leading UK brewer and pub retailer, Greene King to become the new official ale partner of the club. The deal also includes the renaming of The Shed st...

Read more

EY Backs Women's RWC

11 July 2017

World Rugby has welcomed EY as an official sponsor and supporter of Women's Rugby World Cup 2017. With just less than a month to go until the tournament gets underway in Dublin and Belfast, the global...

Read more

Abbey Insurance Back Ulster Stand And Academy

3 July 2017

Abbey Insurance has announced two major sponsorship agreements with Ulster Rugby. The three-year partnership will see Northern Ireland's largest locally owned insurance broker sponsor the Ulster Rugby...

Read more

Emerald Buy Headingley Naming Rights For £10m

3 July 2017

The Yorkshire County Cricket Club and Leeds Rhinos have announced that Emerald Group - the Bingley-based publisher - has acquired the naming rights to Headingley Stadium for 10 years at a value believ...

Read more

WRU Sign With Isuzu And Retain Admiral

28 June 2017

The Welsh Rugby Union (WRU) has announced a main partnership deal with truck manufacturer, Isuzu for four years while retaining the support of the incumbent, Admiral on the shirts of sevens and age gr...

Read more

Prev   | 1 2 3 4 5 6 … |   Next

Follow Us

LinkedIn Twitter RSS Feed

Regular Features

Multi Media Executive, Hull KR

A new role has been created within the Content team to develop our video content and relaunch / run our in house online TV channel Hull KR TV.

The club topped the latest Sport Social Media Index which assess the performance of 148 British professional teams and we are looking for someone who can help take us to the next level!

More jobs on people and jobs section.
Employers and candidates can register on