Marketing and Sponsorship

Sort by:





This section covers news, views, features and interviews of the marketing of rugby by rights holders (the players, clubs, competitions and governing bodies) and the marketing activity of the brands, products and services exploiting rugby as a sponsorship vehicle as well as those third-party agencies who mediate and supply this area of activity.

Customer Focus
Tickets for rugby games are now sold in an ever-more sophisticated way. By using CRM systems and analysing customer data, rugby rights holders can define their market more specifically and package offers accordingly – increasingly by email and on-line, but also by advertising and promotional methods through traditional media.

Brand Exposure
Along with ticket sales, TV rights and hospitality, sponsorship is a major revenue stream for rugby. Elite rugby in UK and Ireland is estimated to generate around £60 million in sponsorship revenue per year. We study the value of brand exposure through the high profile of union and league, whether it’s stadium naming rights, shirt sponsorship, playing kit supply deals, media or commercial partnerships and player endorsement. Rights holders want to know about the sponsors’ varying requirements from involvement in the sport – and the likely comparative values and budgets - the sponsors are looking to tap into the unique demographic of either code in different regions of UK and Ireland.

Marketing ROI
Analysis of the return on the investment in marketing and sponsorship provides essential intelligence for fine-tuning campaigns.

Sign up to our free news bulletin

My Club Betting Promote On Wales RL Shirt

23 October 2017

Wales Rugby League have revealed that the main front of shirt logo for the World Cup will be “” the team’s home betting site provided for them by sponsor, My Club Betting. Wales RL ha...

Read more

Goldthorpe Become Hull FC Main Sponsor

18 October 2017

Hull FC have teamed up with property & development firm, Goldthorpe Property Group, who will take pride of place on the front of next season’s shirts as the club’s main sponsor. The Goldthorpe...

Read more

Paysafe Back Barbarians: Men, Women and Help For Heroes

10 October 2017

The Barbarians have a new partnership with Paysafe Group plc, a leading global payments provider based in the UK and have announced their first competitive womens fixture. The Baa-Baas have matches sc...

Read more

New Logo For Swinton Lions

9 October 2017

Swinton Lions have revealed a new club logo. Operations director, Steve Wild explained the reasoning behind the new logo:“The club is entering a fresh era, one of sustainability, professionalism and...

Read more

Eversheds Sutherland Become First RLWC 2021 Partner

4 October 2017

Rugby League World Cup 2021 have announced their first official partner: the global law firm Eversheds Sutherland. The company will provide all aspects of legal advice for the competition. Jon Dutton,...

Read more

Six Nations Forced To Rein In Title Sponsorship Expectations

25 September 2017

The Six Nations looks to be in an uncomfortable position as the organisers, the Six Nations committee - a vehicle made up of the national governing bodies of the six competing nations - has admitted t...

Read more

Prev   | 3 4 5 6 7 8 9 … |   Next

Follow Us

LinkedIn Twitter RSS Feed

Regular Features

Youth & Community Rugby Coach - London

We are currently recruiting a Youth & Community Rugby Coach in London. You will be required to deliver rugby sessions and to deliver a sports-related qualification on the Street League Academy. You will also be responsible for carrying out outreach for sessions and to recruit and sustain participants on the Academy to ensure delivery targets are met.

More jobs on people and jobs section.
Employers and candidates can register on