Marketing and Sponsorship

Sort by:





This section covers news, views, features and interviews of the marketing of rugby by rights holders (the players, clubs, competitions and governing bodies) and the marketing activity of the brands, products and services exploiting rugby as a sponsorship vehicle as well as those third-party agencies who mediate and supply this area of activity.

Customer Focus
Tickets for rugby games are now sold in an ever-more sophisticated way. By using CRM systems and analysing customer data, rugby rights holders can define their market more specifically and package offers accordingly – increasingly by email and on-line, but also by advertising and promotional methods through traditional media.

Brand Exposure
Along with ticket sales, TV rights and hospitality, sponsorship is a major revenue stream for rugby. Elite rugby in UK and Ireland is estimated to generate around £60 million in sponsorship revenue per year. We study the value of brand exposure through the high profile of union and league, whether it’s stadium naming rights, shirt sponsorship, playing kit supply deals, media or commercial partnerships and player endorsement. Rights holders want to know about the sponsors’ varying requirements from involvement in the sport – and the likely comparative values and budgets - the sponsors are looking to tap into the unique demographic of either code in different regions of UK and Ireland.

Marketing ROI
Analysis of the return on the investment in marketing and sponsorship provides essential intelligence for fine-tuning campaigns.

Sign up to our free news bulletin

Secure Trading Partner England Sevens

8 May 2017

The Rugby Football Union (RFU) has announced a four-year partnership with Secure Trading - specialists in online payment processing - to be front-of-shirt sponsor of the men’s and women’s senior E...

Read more

Land Rover Renew As Partner To World Rugby Marquee Events

3 May 2017

World Rugby has announced that Land Rover has renewed as a Rugby World Cup 2019 worldwide partner joining Heineken and Emirates as well as official sponsor Canon. Land Rover will be official vehicle o...

Read more

Featherstone & Hull KR Bring In Name-Changing Sponsorships

18 April 2017

Two sponsorship announcements last week have brought name changes to the Kingstone Press Championship with Featherstone’s home ground becoming the LD Nutrition Stadium and Hull KR’s north stand be...

Read more

Munster Renew With Bank Of Ireland While Connacht And Edinburgh Announce Partnerships

17 April 2017

Shirt sponsorship news from the Guinness Pro12 where Munster extend their agreement with Bank of Ireland while Connacht and Edinburgh come to terms with Portwest and Mitsubishi respectively. Bank of I...

Read more

Doom Bar Joins Lions Commercial Family

11 April 2017

Cornish cask ale Doom Bar will be an official sponsor for the British & Irish Lions rugby tour to New Zealand this summer. Sharp’s Brewery has announced that Doom Bar will sponsor the tour which...

Read more

300% Increase In Online RL Bets For Betfred

21 March 2017

Betfred owner Fred Done has expressed his delight with his company’s sponsorship of Super League, telling League Express that his company has seen a massive upsurge in rugby league betting since the...

Read more

Prev   | 1 2 3 4 5 6 7 … |   Next

Follow Us

LinkedIn Twitter RSS Feed

Regular Features

Multi Media Executive, Hull KR

A new role has been created within the Content team to develop our video content and relaunch / run our in house online TV channel Hull KR TV.

The club topped the latest Sport Social Media Index which assess the performance of 148 British professional teams and we are looking for someone who can help take us to the next level!

More jobs on people and jobs section.
Employers and candidates can register on