USA Rugby Brings RIM In-House

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8 February 2019

USA Rugby has announced the restructure of its commercial strategy with Rugby International Marketing (RIM) becoming reintegrated into the national office and renamed USA Rugby Partners, LLC. A press release said that “after careful evaluation of how USA Rugby can best be supported by commercial efforts, bringing the department and commercial director directly under the NGB leadership tree allows for partnership support to be better suited with needs of the organization”.

Commercial director, Mark Griffin will now report directly to the USA Rugby CEO Ross Young.

RIM had been set up as a separate “for-profit” vehicle by USA Rugby attracting investment from the RFU, Harlequins and sports agency, CSM. The company fell apart last year due to mounting debts, selling off the Rugby Channel and ceasing to promote high profile international games.

Direction of USA Rugby Partners to focus on developing partnerships with influential specialists and brands across priority categories to optimize opportunities across sponsorships, broadcast and events.

"It has been a long process, but a necessary one as we took careful review of how commercial partnerships can truly best support the game," noted Young, "The first step was to firmly centralize operations with the organization, which we are very confident in as Mark Griffin joins leadership at the national office. Consistent communication and a first-hand understanding for organizational needs will prove critical in leveraging the benefit of our corporate relationships."

"I am very excited this year to have transitioned full-time into leading USA Rugby's

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