RFU Announce Majestic Wine Partnership

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8 November 2018

The RFU has announced a new four-year partnership with Majestic Wine to become the official wine merchant to England Rugby and Twickenham Stadium.

Majestic will be the exclusive wine provider to the stadium, across all bars and hospitality areas at all events.

This will include the newly redeveloped East Stand hospitality areas (offically opened this week), where they will also provide sommeliers to enhance visitors’ match day hospitality experience. Majestic will also build their own bar in the BA Fan Village and benefit from stadium branding and advertising.

Working together with the RFU, Majestic will be offering discounts to RFU affiliated community rugby clubs. They will also be offering discounts and gift cards to England fans, match day attendees, debenture holders, members of the England Rugby Club and visitors to the World Rugby Museum and England Rugby Store.

“We are delighted to announce this new partnership with Majestic Wine, the UK’s leading wine specialist," said RFU chief commercial officer Simon Massie-Taylor.

"Not only will their premium wines be on offer to those people here at Twickenham Stadium on match and event days, including in the new East Stand development; but also together we will provide great discounts to our community rugby clubs and fans too.”


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