Wellpark Brewery

  • Doom Bar Joins Lions Commercial Family

    Cornish cask ale Doom Bar will be an official sponsor for the British & Irish Lions rugby tour to New Zealand this summer. Sharp’s Brewery has announced that Doom Bar will sponsor the tour which already has financial backing from Mud House wine and Whyte & Mackay scotch whiskey. James Nicholls, senior brand manager at Sharp’s Brewery, said: “We believe the 2017 British & Irish Lions Tour to New Zealand represents the iconic and inspirational pinnacle of the rugby game so this i...

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  • Deuchars Renews Partnership With Scotland Rugby League

    Scotland's top division of rugby league will be renamed the Deuchars IPA National League, after Scotland Rugby League agreed a new four-year deal with the Caledonian Brewery. The deal also includes jersey sponsorship of Scotland's national team, the continuation of a deal which saw Deuchers' logos appear on Scotland's kit at last year's Rugby League World Cup. Scotland Rugby League performance manager Ollie Cruickshank said: “Rugby League is a growing sport in Scotland and Deuchars' support wi...

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  • Brewers Continue To Invest In RL

    Two announcements from rugby league concerning beer sponsorship and pouring rights: John Smiths have extended their naming rights agreement for Huddersfield Giamt’s John Smith’s Stadium and Robinsons Brewery have extended their agreement with St Helens. Huddersfield Giants will be playing at the John Smith’s Stadium for the next five years after Heineken signed a deal to extend its sponsorship of the stadium. Kirklees Stadium Development Company has extended its deal with the brewer which...

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  • Beer and RL Clubs Create a Heady Brew

    They say that beer and rugby go together, but how valuable is the link between ale and the oval ball? Rugby league in the UK has traditionally had a strong relationship with the brewing industry, notably through a sponsorship of the top division in the pre-Super League days. The club bar is the place for players and supporters to unwind after a hard-fought 80 minutes and for the administrators to press the flesh of their opposite numbers, but many clubs see it more than just a meeting place. Thi...

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  • Saints On Tap

    Robinsons Brewery of Stockport has just signed an exclusive five-year deal with St Helens. This deal will make them the official drinks supplier at their brand new 18,000-seater stadium which is set to open for the start of the 2012 Super League season. Robinsons have also promised to launch a new beer called ‘Saints Gold’ as part of the deal. The new beer is to be sold at the new stadium and in surrounding pubs and clubs. St Helens refused to comment on the financial value of the agreement....

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  • RFU Confirms Inaugural Championship Sponsor

    The RFU has confirmed that Greene King IPA will become the inaugural title partner of the Championship from next season. The Suffolk-based Brewery has signed a four-year-deal to sponsor the competition from the beginning of the forthcoming season through to 2018 and, although the value of the contract has not been disclosed, it is thought to be worth in excess of £1 million. The 2013-14 season will kick off with three double-headers over the weekend of 14 September at Allianz Park, Sandy Park...

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  • Celtic stadium proposals

    Super League newcomers Celtic Crusaders have submitted plans to Bridgend County Borough Council for a new state-of-the-art stadium. Proposals for a 15,000-capacity venue at Island Farm, Bridgend, include bars, corporate hospitality and conference suites, educational, recreational and community facilities, media suites and offices and a large indoor training facility. Crusaders chief executive David Thompson said: "The Crusaders are now playing at the elite level in the UK and we are committed to...

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  • Behind the brand - Tetley's

    WHO ARE THEY? A premium bitter brand that has been associated with both rugby union and rugby league for many years.   WHAT’S THE HISTORY? The Brewery was founded in 1822 by Joshua Tetley in Leeds and grew to become a large integrated regional Brewery. In 1992 Carlsberg A/S bought a 50 per cent share of Allied Breweries (who owned Tetley’s at the time) followed by the complete ownership to form Carlsberg-Tetley in 1998. The business name changed to Carlsberg UK in 2003. Carlsberg UK Limited...

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  • Sports Tech Awards Deadline Approaches

    Organisers have reminded us that the entry closing deadline for the 2016 Sports Technology Awards is this Friday, January 15th. If you are a sponsor of rugby, have run a social media campaign or developed an app, designed wearable tech for the sport (including apparel and concussion headgear), engaged with fans through digital (websites, social media, smartphones!) or even designed tech that has been used in stadia and venues, the awards are your opportunity for this innovation to be rewarded an...

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  • Westwood To Head Commercial At Dragons

    Jonathan Westwood has been appointed as head of commercial at the Dragons. With 30 years’ experience of working in Gwent rugby as a player and coach, Westwood will head up the commercial operations at Rodney Parade after 25 years working in the commercial Brewery sector, most recently with Heineken UK. “I’m delighted to be joining at this hugely exciting time for rugby in the Dragons region,” he said. “The commitment and energy of the leadership team and board is infectious and David B...

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