Two Circles

  • EPCR Appoint Two Circles

    European Professional Club Rugby (EPCR) have appointed data-driven sports marketing agency Two Circles to help grow and better engage with their audiences. The partnership plans to build foundations for EPCR to accelerate engagement growth across the 2017/18 season. Through a better understanding of their fans, in particular the content that they are most interested in and how they consume it, Two Circles will assist EPCR in establishing a new approach to their marketing activities, enhancing fa...

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  • London Irish Appoint Two Circles To Improve Marketing

    London Irish have appointed Two Circles, the data-driven sports agency, to play a key role in improving the club's marketing strategy. The announcement follows on from the appointment of former captain and Ireland international Bob Casey as operations director. Casey’s newly created role spans both the club’s rugby and commercial activities. Two Circles will look to target the clubs traditional fanbase and developing closer links with its loyal supporters. Casey said: "We have been extremely...

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  • Rugby Union’s Popularity Soars In Marketing Circles

    New research from a firm specialising in providing insight into the business of sport has revealed that rugby union doubled in popularity among marketing decision-makers in 2012. The Pearlfinders Index shows that the sport’s popularity soared, with 9.7% of the business executives questioned showing an interest in becoming involved in the sport last year compared to just 4.9% in 2011. And that increase means that rugby has been elevated from the seventh most popular sport behind the likes of te...

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  • Rhino Launch Andrew Sheridan Gym Equipment

    Rhino Rugby have teamed up with England prop Andrew Sheridan to produce a range of gym equipment aimed at specialist high performance gyms. The equipment has been developed in partnership with ABK Performance Sport’s Michael Breen and Fred Baama who are well known in union and league Circles for their work both in tailored gym design and in training fitness specialists to use such equipment. They have worked with Andrew Sheridan, who is noted for his tireless commitment to gym work and innovat...

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  • Bankruptcy For Former London Scottish Director Knight

    Former London Scottish rugby ace-turned-financial services entrepeneur Greg Knight, who is famed for his links to celebrities such as Gabby and Kenny Logan, has been declared bankrupt, according to the London Evening Standard. Knight, whose Welbeck Wealth Management firm in the City collapsed into administration last year, was well-known in Scottish business Circles in the capital. He was one of the management team at the famous London Scottish rugby club who nursed it back to financial health...

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  • Lenagan Insists New Role Will Not Impact On Wigan

    Wigan Warriors chairman Ian Lenagan has assured fans that his new football role will not impact on his duties with his hometown club after he was invited to take over as chairman of the Football League from June. It is a huge honour for the proud Wiganer, who will continue with his role as Warriors chairman. Lenagan has pointed out that, as part of his promotion from being a director of the Football League, he will surrender his role on the FA board, the FA Council and his involvement with Oxf...

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  • Hull KR Add Three Board Members

    Hull Kingston Rovers have revealed three new additions to its board in the form of businessmen Antony Langley, Linton Brown and Malcolm Scott. The new faces join existing board members, chairman Neil Hudgell, vice chairman Rob Crossland, chief executive Mike Smith and football director Phil Lowe and Colin Hutton will continue as club president. Club chairman Mr Hudgell thinks the appointments will “help the club increase its commercial and social appeal” and says he has been open about the...

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  • Cooney, Green And Rogan For World Rugby Confex Data Insights Panel

    ... audiences and partnerships” are sports data and marketing expert Aiden Cooney, chief executive of InCrowd Sports, Fiona Green, chief executive of Winners, a CRM and business intelligence consultancy, and Matt Rogan, chairman of data driven sports agency Two Circles. The panel will explore how the data generated during interactions between audiences and the teams and stars they follow can be leveraged to identify trends and insights and ultimately increase fan engagement and match attendance....

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  • Aviva To End Premiership Sponsorship

    ... partnership will deliver year-round access to our high quality and engaged rugby audience, and we believe that we are well placed to move our league title opportunity to the next level commercially – the process starts now. “Having worked with ESP’s Two Circles in analysing our title sponsorship offering, we have been very impressed by the ESP Properties sales proposition. They have unique access to the WPP and GroupM global neTworks, and have incredible insight into long-range brand plan...

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  • Plan to suceed

    Long-term brand building is crucial for your marketing strategy according to garth dawson of marketing company korero   In an earlier article I recommended that your club, product or service had to have a clear and distinct brand strategy at the heart of all your marketing and promotional activities. In a business where your fixed costs dominate and variable costs are negligible, just like an airline, every empty seat is money lost from the bottom-line. But generating ticket sales is only one o...

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