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  • Wasps Place Twitter Handle on New Strip

    London Wasps have announced that they will become the first professional sports team in the UK to include their official Twitter handle on their playing shirts for next season. The new kit provider for the club, Kukri Sport, will incorporate the handle @waspsrugby onto the teams new uniforms. Valencia Football Club incorporated their Twitter handle onto the front of their shirts when they were searching for a main sponsor in September 2011. The High Wycombe-based club currently has 28 players wh...

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  • Rhinos go for Twitter Handles over Names

    Leeds Rhinos will become the first rugby team in the world to include their Twitter handles on the back of their shirts instead of their surnames. The Rhinos received permission from the Rugby Football League (RFL) to have the handles across the back of their special edition strip for one match, which will be this Friday in support of the Royal Navy & Royal Marine Charity. The club will launch a range of t-shirts on the same day that feature the Twitter handles of a selection of their player...

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  • Face-To-Face With... Lewis Wiltshire

    Twitter's senior director of media partnerships, Lewis Wiltshire, talks to Running Rugby about the sport's use of the platform. He discusses what advice he would give clubs and governing bodies to improve their use of social media and how to reach a global audience. And, he outlines how he sees Twitter developing in future with greater use of video and tells us whether we could see a similar deal in rugby to the one that was struck with the NFL recently....

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  • Leeds Rhinos Lead The Way On Twitter

    Leeds Rhinos have published some interesting insight into their social media work with a breakdown of their Twitter figures on their website. Their official Twitter account started in May 2008 and 2016 was a landmark year as Rhinos became the first rugby club in Britain of either code and the first rugby league club in the world to reach 100,000 followers (now at 137,000). Compared to the treble winning season in 2015, during 2016 they tweeted 1,155 more times last year creating 58,969,047 impre...

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  • Super League Refs Take To Twitter

    The Rugby Football League has revealed that the referees in Super League are set to break new ground by interacting with fans on Twitter after each weekend’s fixtures. The officials will use a new account, @RFLReferees, to answer questions about key decisions, their interpretations and general queries every Tuesday in order to give supporters a better insight into their role. People have been calling for referees to explain their decisions and communicate more directly with fans for a long tim...

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  • BT Sports Weekly Rugby Tonight Broadcast On FB & Twitter

    BT Sport is to stream a regular 20-minute taster of its rugby union magazine show Rugby Tonight for free on social media platforms Facebook and Twitter providing potential subscribers an opportunity to sample the show. The weekly hour-long show will be shown on BT Sport channels, starting last night (Wednesday 30th) from 8.00pm to 9.00pm, and the first quarter on BT Sport Rugby’s Facebook (1,239 followers) and Twitter (98,900) feeds. The first part of the programme will focus on questions and...

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  • Salford Red Devils Chairman Fined For Misconduct

    Salford Red Devils chairman Dr Marwan Koukash has been fined £1,000 by the Rugby Football League for misconduct following comments made on the social media website Twitter and for using foul and/or abusive language at a public event on 4 February. Dr Koukash was found to be in breach of RFL Operational Rule D1.8 (c) (Improper Conduct) by engaging in conduct which is prejudicial to the interests of the game. Dr Koukash has also been issued with a warning as to his future behaviour. The racehor...

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  • Tigers Maul Competition In Social Media Stakes

    ... achievement after being ranked a lowly 78th in 2013, and Leicester have risen from 12th place overall to ninth in the space of the last 12 months. The East Midlands giants are the top Premiership club once again, having been commended for the use of Twitter, Facebook, YouTube, Instagram, Vine and the Tigers app, and head of media Gary Sherrard hopes he and his team offer something for everyone. “Social media plays a huge part in communications with supporters in terms of supplying information...

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  • Sky Sports To Provide Full Pro12 Highlights

    ... thanks to Sky Sports. "There has been an exponential growth across all our digital platforms and this is helped enormously by the ability to show match highlights online on YouTube with links to it from our website, our new App and from our Facebook and Twitter channels."...

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  • Historic Twitter Match Boosts Championship

    The RFU Championship will make another slice of history in what is developing into a landmark season on Saturday when Cornish Pirates’ tussle with Jersey in Penzance will become the first game of rugby union in the world to be streamed live through Twitter. Having soldiered on for four seasons without a sponsor, the fully professional second tier of English rugby is seeking to use new media to thrust it again into the spotlight, on the back of broadcast partner Sky Sports using the league to...

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