Turkish Airlines

  • Champions Cup Gets Second Major Sponsor

    Turkish Airlines have become the second major sponsor of the European Rugby Champions Cup and Challenge Cup in a three-year deal as organisers continue their search for five major sponsors. Another major partner is close to being confirmed as well, with an announcement expected at the tournament launch for Top 14 clubs in Lyon on Monday, but European Professional Club Rugby (EPCR) now has a second sponsor to join Heineken in its portfolio. Turkish Airlines, which currently sponsors Bundesliga cl...

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  • Rugby Champions Cup Set To Partner With Heineken

    ... incarnation of the tournament. The Rugby Paper reports that the lager brand will pay around £4 million per year to become one of five major sponsors of the new tournament, which will begin this season. Other companies rumoured to be in the running are Turkish Airlines and Allianz, who sponsor Saracens. Heineken are reportedly expected to become the first brand to commit to the new tournament, which will be administered by the same staff who were reponsible for the tournament in its Heineken Cu...

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  • Free-To-Air Focus For EPCR's Gaillard

    ... until new deals kick in. Free-to-air exposure in the competition's main markets is clearly a continuing concern for the EPCR, which heads into the new season with just two of the five top-level slots in its sponsorship programme filled (by Heineken and Turkish Airlines), albeit Gaillard says a third will be announced soon. Commenting on the coverage in the UK and Ireland, where Sky and BT share the rights, Gaillard described the situation as "not optimal" and claimed that it wasn't working very...

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  • Ulster fly high with ACS

    Aircraft charter provider Air Charter Service (ACS) has announced a one-year sponsorship deal with Ulster Rugby. ACS will provide aircraft arrangements for the team as they travel to league fixtures in the United Kingdom and to Heineken Cup matches in Europe for the 2011/12 season.The new deal marks an extension of the partnership between the two parties. Matthew Purton, commercial jet director for ACS, said: “We charter aircraft for many of the world’s biggest sports teams, so we have a gr...

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  • Scottish Rugby in the Money

    The Scottish Rugby Union (SRU) has reported that it has increased its turnover by £3.1m from £35.1m in 2010/11 to £38.2, according to its annual report for the year ending April 30 2012. Its surplus for the same period has also risen from £1.3m to £1.6m in the same time period of time. The news comes despite hosting one less autumn international and only two Six Nations matches last season. All of the SRU's trading activities are performed using its wholly owned subsidary Scottish Rugby Uni...

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  • Irish Sponsorship Market To Grow 7% To €173m In 2017

    The Irish sponsorship market is expected to grow by around 7% to around €173m (£147m) according to the latest annual Onside Sponsorship Industry Survey. The increase will come from new sponsorship opportunities such as the Women’s Rugby World Cup which takes place in Ireland later this year and ‘sponsor switching’ on some of Ireland’s larger sponsorship assets, according to Onside. According to John Trainor, founder and CEO of Onside: “sponsorship spend will continue its annual grow...

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  • UK Clubs And Unions Announce Further Sponsorship Deals

    A host of Aviva Premiership and Guinness Pro12 clubs, as well as the Welsh Rugby Union (WRU), have all announced sponsorship deals and other partnerships this week. Fresh from their announcement last week that IG would become a club partner, Harlequins have launched a two-year deal with MaxiNutrition to provide the squad with nutrional support, whilst Northampton Saints announced an extension to their sponsorship with Monarch Airlines, taking the partnership through to 2015. Mazda continued its...

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  • Sponsors Spend £125m On International Teams In 2015

    A total of as much as £125 million is being spent on the sponsorship of international rugby union teams in 2015, according to a report from the international sports and media research firm Repucom.  Their breakdown of the value of sponsorship of international teams and which sectors the money comes from makes for interesting reading, with leisure, sportswear and equipment companies contributing almost a quarter of the total and finance firms accounting for around 13 per cent of it. Repucom es...

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  • 4C Tracks Social Presence Of World Cup Brands

    Data science company 4C has revealed the results of its Rugby World Cup tracking on social media, providing insight into the behavior of 1.5 billion unique social media users across 250,000 interest categories, 50,000 brands, 6,000 TV programmes and 41 languages. Having compared data from before the beginning of the tournament against that of the opening 28 fixtures of the group stage, 4C found that Heineken generated the most growth in social media audience among official tournament sponsors w...

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  • The name game

    GERAINT LLOYD-TAYLOR of law firm Lewis Silkin looks at the burgeoning trend of branding stadiums   Stadium naming rights seem to be all the rage in the UK at the moment, but it’s not a new concept. One of the earliest examples is Wrigley Field in Chicago, home of the Chicago Cubs baseball team. William Wrigley, the chewing gum entrepreneur, owned the team and put his name on the venue 80 years ago where it remains to this day. The idea caught on because almost 70 per cent of baseball, hockey,...

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