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  • Canterbury's 99 t-shirt

    As The British & Irish Lions head out to South Africa for this summer’s Test Match series it will mark The 25th anniversary of one of The most famous Lions tours against The might of The Springboks.  It was on this tour that an iconic moment of rugby folklore took place as Lions captain Willie John McBride instigated a policy of ‘one in, all in’ – brought to life on The pitch through The infamous 99 Call.  The ‘99 Call’ was used to signal an en masse assault  on The opposition...

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  • Grants benefit RL clubs

    Grassroots rugby league clubs throughout The country have benefited from over £660,000 worth of small grants in The last 12months. They have been used for a variety of projects including boosting playing numbers, qualifying coaches or simply to purchase new kit and equipment. Barrow Island ARLFC official, John Jefferson commented: “We received £1,000 from The local Neighbourhood Forum to refurbish The toilets at our club after vandals had damaged Them. These small grants really help The club...

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  • Social Networking

    Clubs can benefit from The networking possibilities that web 2.0 technology offers according to garth dawson, of marketing company korero     Fifty per cent or more of your fans may never pass through your turnstiles. As one of The key goals of any club is developing strong fan connections, you should always be looking for new ways to interact and engage with The people that follow your team - including those that may only periodically, or never, attend a game in Their lives. But just because...

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  • Charity Works

    Charitable status can bring many benefits to rugby clubs. JOHN OATES, managing director of Pro-Stream, looks at The pros and cons   In a previous article we explored The Community Programme and The wide range of benefits that it can bring to The community and to The club. The article mentioned The background of community programmes and how They have been a part of The club scene for several decades, rising to prominence in 1986 when The “Football in The Community” scheme was launched. The p...

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  • Rugby on wheels

    SAM PAGE an analysis from Out of Play on The work she did with The British wheelchair rugby team in The paralympics   For those who are not yet familiar with The explosive world of Wheelchair Rugby, my advice would have to be, check it out. High speed and high impact, Wheelchair Rugby will make even The fiercest adrenaline junkies cringe (as They watch some of The ‘wheelchair rugby big hit’ videos on YouTube). At The same time, ‘rugby’ (as we all call it) will have The chess-playing tac...

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  • Park Y Scarlets

    New stadiums are springing up throughout rugby. In The first of a new series RUNNING RUGBY takes a close look at The Scarlets’ new facility in West Wales   There’s an inevitable twinge of nostalgia when an old ground finally gives way to a modern stadium. Stradey Park in West Wales, home to Llanelli rugby club and latterly The Scarlets professional outfit for over a century, is steeped in history but They will soon be playing in a brand new stadium and Stradey Park will be no more. The new...

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  • Roll out the barrel

    Good beer can mean great bar profits. MARTIN DUCKWORTH on why rugby clubs should be investing in cask ale       Are rugby clubs missing a major opportunity to score points with Their members and guests who enjoy a great pint of ale, and cash in on a welcome resurgence in demand for cask ale? I ask this after discovering that, while more than 4,000 pubs and clubs in The UK have signed up for accreditation by Cask Marque, There are no stewards or bar managers of rugby clubs on its books. Cask M...

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  • Music lessons

    Playing The right music is an important part of The gameday experience at most professional rugby clubs These days. DAVID LAWRENSON checks out who plays what, when and why.   Where would you hear classical music, Led Zeppelin, punk anThems, a bit of ambient, The odd dance track and even a bit of brass band music all lumped togeTher? On matchdays at a professional rugby club of course! Music at rugby grounds has come a long way since The days when The odd scratchy 45 was played over an antiquate...

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  • Plan to suceed

    Long-term brand building is crucial for your marketing strategy according to garth dawson of marketing company korero   In an earlier article I recommended that your club, product or service had to have a clear and distinct brand strategy at The heart of all your marketing and promotional activities. In a business where your fixed costs dominate and variable costs are negligible, just like an airline, every empty seat is money lost from The bottom-line. But generating ticket sales is only one o...

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  • Fan Focus - Colin Britton, Exeter Chiefs

    ... digital package so limited options but will always try and watch The internationals and any oTher match being televised.   Do you watch on terrestrial, satellite or cable and how does The coverage compare? What I have seen on Sky is usually better than The BBC coverage, which seems too preoccupied with celebs or royalty!   Would you like to see The Chiefs in The Guinness Premiership and if so, what do They need to do to achieve it? Definitely and I believe we’re in with a good chance of get...

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