Sports Direct International

  • RFL Partners With Supporters Direct

    The RFL has revealed that it has signed an agreement with Supporters Direct that will see the two organisations work together to foster closer relationships between fans and clubs. Supporters Direct have helped to establish almost 20 supporters’ trusts in rugby league since forming the first at Warrington Wolves and it has helped six clubs across the country, including Hunslet Hawks, Hemel Stags and Rochdale Hornets, to enter supporter community ownership. RFL Director of projects and planning...

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  • Tigers Ticket Sales Booming

    Leicester Tigers have announced that more than 5,000 supporters have already bought season tickets for the 2012/13 season. The 5,000-mark was topped within six weeks of the 2012/13 season tickets being made available, which is a record for any season at Welford Road.  Tigers have introduced an interest-free Direct debit option on season ticket sales. Tigers executive chairman Peter Tom CBE said: “The club enjoys phenomenal levels of support and the loyalty of our fanbase is a tribute to the p...

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  • Barnett Leaves World Rugby For Formula One

    World Rugby’s chief commercial officer, Murray Barnett has accepted a new role at Formula One to Direct its International sponsorship operations as new owner Liberty Media continues to strengthen the motor sport’s commercial restructure. Barnett, who has served World Rugby since March 2013 successfully overseeing the commercial aspects of the governing body’s tournaments including Rugby World Cup and Rugby Sevens World Series, is expected to take up his new position on 25 April. In his new...

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  • Kitbag Sold To Fanatics

    Home shopping group Findel has sold Sports merchandise retailer Kitbag, which operates e-commerce and retail operations for a host of major Sports teams including Leicester Tigers, for more than £11m. Hyde-based Findel has announced the disposal of the loss-making business to Fanatics UK Holdings Ltd, a newly formed subsidiary of US Sportswear retailer Fanatics Inc, for a gross consideration of £11.6m in cash subject to an adjustment based on the working capital position of Kitbag at completio...

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  • Rhinos Documentary On Amazon Prime

    A new documentary on Leeds Rhinos called ‘As Good As It Gets?’ is set for its International release through Amazon. Leeds-based media company and film studio The City Talking have announced that their latest documentary will be released through Prime Video Direct on Amazon Prime Video in countries around the world including the UK, US, Canada, Australia and New Zealand. ‘As Good As It Gets?’ is a film about the rebirth of British rugby league side Leeds Rhinos, the team’s ‘Golden Gen...

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  • Ram team up with Sky Sports Experience

    Ram International Ltd have signed an exclusive deal with Sports Experiences to bring affordable, well organised overseas tours for Rugby, Cricket and Hockey to clubs and schools all over the UK. Sports Experiences are already well known for the annual International Junior Rugby Festival, which they hold at Disneyland Resort Paris every Easter.  It has been phenomenally successful with over 500 children participating each year and with many International rugby stars involved. All tourists bookin...

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  • ARU Announces Deficit For 2014

    The Australian Rugby Union has announced an overall deficit of A$6.3 million for 2014 as part of its Annual General Meeting.The organisation revealed the huge loss and that it achieved an underlying business surplus of A$700,000 via a press statement following the AGM. The statement said that 2014 was "a year that focused on driving a sustainable future for the game, through Direct grants to member unions and the delivery of national programs". The ARU also announced that it would now seek feedb...

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  • Mitchell Appointed Head Of Marketing At Wasps

    Wasps have appointed Rob Mitchell as head of marketing with responsibility for all marketing activity across both the club and the Ricoh Arena. Mitchell is currently a board Director of the European Sponsorship Association and Brand Activation council member of the Direct Marketing Association and will continue in both of those roles as well as taking up his new role with Wasps. He has previously worked at Sponsorium International, Leo Burnett Group, 888.com, AB InBev, Ketchum and BMRB Internati...

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  • Fanatics Take Over Retail At Twickenham

    Fanatics (International) Ltd, the subsidiary of the US Sports-license retailer, have now taken over management of the England Rugby Store at Twickenham. The firm are continuing to use the existing main store fit-out but the plan is that they will refurbish it early next year, in readiness for the Six Nations. Fanatics are planning to have installed several match day units around Twickenham including a brand new store in the West Fan Village. As well as offering a click & collect and a match...

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  • Pitch Retain England TV Rights Through Sky

    Pitch International will continue to distribute England Rugby’s International rights after the Sports marketing agency agreed a four-year deal with Sky Sports. The rights distribution deal was agreed in conjunction with the Rugby Football Union and comes after the national governing body extended its partnership with pay-TV broadcaster Sky Sports last October. That deal means Sky Sports also has the rights to sell England’s home matches Internationally for the first time. Commencing immediat...

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