Sky TV

  • Social Networking

    Clubs can benefit from the networking possibilities that web 2.0 technology offers according to garth dawson, of marketing company korero     Fifty per cent or more of your fans may never pass through your turnstiles. As one of the key goals of any club is developing strong fan connections, you should always be looking for new ways to interact and engage with the people that follow your team - including those that may only periodically, or never, attend a game in their lives. But just because...

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  • Heineken Cup v James Bond

    Heineken may have forked out a huge sum to sponsor the new James Bond film but how does it compare to the firm’s sponsorship of Europe’s premier rugby union competition? According to Sports Marketing Frontiers, the famous Dutch beer brand paid around $45m (£28.13m) on the Bond partnership to cover nearly a third of Skyfall’s budget where as Heineken Cup sponsorship costs the company just €10m (£8m) per year. And, as the graph below demonstrates, outside of the summer months the Heineke...

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  • Italy Coach Calls For Italian Super League Team

    Italy Rugby League head coach Carlo Napolitano has urged the Rugby Football League (RFL) to explore the possibility of having an Italian team in Super League. Find out what Napolitano had to say via the link to the Sky Sports website below. Carlo Napolitano Urges RFL To Think About Super League In Italy...

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  • Rugby’s Television Rights Going Through The Roof

    The value of rugby’s television rights has Skyrocketed in recent years in both codes but how do all the deals compare and which leagues have the most valuable rights? Most of the agreements signed with broadcasters in the past couple of years are long-term ones and if we throw forwards a few years to 2018 the picture will have changed almost beyond recognition since the start of this decade. The NRL’s television rights Down Under have been the latest to hit the headlines and, whilst other le...

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  • Rugby Dominates French TV Ratings In 2015

    Rugby union was responsible for as many as eight of the top 100 audiences on French television in 2015 with TF1’s coverage of the Rugby World Cup achieving strong viewing figures. The biggest audience on French television last year was for the country’s heavy 62-13 quarter-final defeat to New Zealand at the World Cup with 12.2 million people tuning in (a 47.3 per cent viewing share). France’s clash with Ireland was third with 11 million viewers (a 53.1 per cent share). Another France match...

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  • Newcastle Bid For Big European Weekend In 2018

    Newcastle is bidding to become the host city for European club rugby union's showpiece weekend in May 2018. The aim is to stage the 2018 European Rugby Champions Cup final, European Rugby Challenge Cup final and Challenge Cup Qualifying Competition final in the city. Combined, they form one of the biggest weekends in club rugby, estimated to generate over €20.4m million in total economic impact. If Newcastle is successful in their bid, the Champions Cup final would be held at Newcastle United'...

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