Samsung

  • Samsung Joins Forces With Leinster

    Leinster Rugby have partnered with Samsung Electronics IT and Mobile Ireland, making the electronics company their official technology partner. The agreement will see academy and senior players using Samsung devices to analyse and improve their training regimes, while staff will use the technology to monitor player training levels in order to provide personal training programmes that will maximise players' performance. Leinster chief executive, Mick Dawson, said: "The technology that Samsung wi...

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  • England Agree Three-Year Partnership With Samsung

    The Rugby Football Union (RFU) has announced a three-year agreement with electronics provider Samsung. The partnership will see Samsung become the consumer electronics, smartphone partner and official home technology partner to the RFU and England Rugby. Samsung will install over 700 digital screens throughout Twickenham Stadium, with further displays integrated into England's training ground at Pennyhill Park. The agreement will also benefit over 2,000 RFU affiliated grassroots rugby clubs acro...

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  • Hull collar sponsor

    ... rolling deal with local company The Mobile Point to be their collar sponsors from 2008. Martin Lauer, the company’s managing director, said: "Hull FC fit our profile perfectly. Mobile phones and sports clubs link up very well, just look at Chelsea and Samsung. "We have been looking for a sporting organisation to associate our company with and we're delighted to have joined forces with a progressive and ambitious club like Hull FC. For us this agreement compliments our emotional ties with the...

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  • 4C Tracks Social Presence Of World Cup Brands

    ... brands during the tournament compared to before the tournament started. The results vary dramatically and seem to demonstrate which brands are committed to consumer engagement through social media and how successful they have been. Heineken, Coca Cola and Samsung (165k engagements when UK & US activity is added together) ranked in the top three. It may be that many brands were active in rugby-related promotion before the tournament started thus restricting their uplift stats. It may also be...

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  • Brands And Businesses Connect At Grange City In London

    ... week. Delegates included representatives from major sports teams/clubs, governing bodies, federations and brands, including Adidas, Arsenal FC, Commonwealth Games England, ECB, England 2015, Eurosport, Everton FC, EY, LTA, PGA European Tour, QBE, RFL, Samsung, Sport England, Team GB, The O2, Wasps and many more. The event consisted of two panels discussing Global Sponsorship and The Future of Rugby followed by a networking reception.  The Global Sponsorship panel featured sponsors of the 2015...

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  • AIG Named Rugby Sponsor Of Decade

    ... success of commercial communications and enterprise. I look forward to seeing more creativity and innovation at next year’s UK Sponsorship Awards, where we will get the chance to review a new wave of Olympic sponsorships.” Other rugby winners included Samsung’s School of Rugby in the category for digital activation over £200,000 and AIG again for business to business sponsorship of the year, while Heineken and Land Rover were also runners-up in a couple of categories. Please click here t...

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  • Colleagues Mourn Sponsorship Expert Andy Kenny

    ... popular and widely respected sponsorship executive, Kenny had led CAA's UK-based sports and entertainment operation, formerly known as BrandRapport, since the start of 2016, serving clients including Allianz, Jaguar Land Rover, Nestlé, Prudential and Samsung. He had a two-decade association with the company, in its various guises, and was regarded as one of the “real stars” of the sports marketing industry, according to a former colleague. In July 2014, the senior management of BrandRappor...

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