Real Madrid

  • Twickenham Wins Stadium Of The Year Award

    Twickenham received two Stadium Business Awards, including the prestigious Venue of the Year, at a ceremony on the pitch at Real Madrid’s Santiago Bernabéu Stadium this week. Thrilled to collect the award, stadium director Richard Knight said: "This has truly been an exceptional period for the stadium having hosted 10 games in the ‘best Rugby World Cup ever’ and become an industry leader in fan experience and product innovation. “Twickenham’s strength is the quality of our people and...

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  • In the Swim with Aqua

    ... as the shoe is completely non-slip. What they called their “Intelligent Training “ system is currently being used by the England rugby union team s well as professional sides Saracens and Northampton. In professional football our clients include Real Madrid, Inter Milan, Chelsea, Aston Villa, Blackburn Rovers, Reading and Bolton Wanderers. In rugby league former St Helens and Great Britain scrum half Bobbie Goulding, now coach of Rochdale Hornets, is a great advocate and St Helens and Great...

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  • Millennium Stadium Artificial Surface Installation Underway

    ... surface. The new Desso pitch will be a hybrid of artificial fibres and Real grass and will be in place ahead of Wales' first autumn international fixture against Australia on November 8th. Wembley Stadium, Twickenham, the Aviva Stadium in Dublin and Real Madrid’s Bernabeu are among the other European stadiums who have used the Desso Grassmaster hybrid system. The Desso system uses two giant sewing machines to inject 21 million artificial turf fibres into the natural grass. The 20cm deep arti...

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  • Wolves Sign Record Sponsorship Deal With Emirates

    ... league principal sponsorship agreement for Emirates but they have a plethora of other sporting sponsorship contracts, including those with USA Rugby, Super Rugby outfit Western Force and the HSBC Sevens World Series. The firm also sponsors Arsenal, Real Madrid, AC Milan and PSG but this is its first major rugby league investment and Emirates will receive branding around Warrington’s Halliwell Jones Stadium during home games and on the team’s official website in return for an annual sum th...

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  • Saracens First UK Club To Integrate 3D Mapping To Online Ticket Sales

    ... The render is highly detailed to the point that sponsor branding around the stadium is pictured in the exact places it is positioned in the stadium itself. The PACIFA technology, already used by over 100 sports clubs and venues across Europe including Real Madrid and Stade de France, integrates seamlessly with the SecuTix cloud-based ticketing platform. Andy Duckworth, chief commercial and marketing officer at Saracens, explains: “We are the first sports club in the UK to show the exact view...

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  • New Hybrid Pitch For Kingsholm

    ... grass but offers three times the durability. It is an evolution of the Eclipse Hybrid Turf currently in use at Welford Road. County Turf have also worked with the likes of Eden Park and Croke Park as well as recently installing three training pitches for Real Madrid's first team. CEO Steven Vaughan explained: "The best commercial option would have been to opt for an all-weather surface but we have opted for the preferred choice of the playing squad. We will still, however, be in a position to u...

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  • EU Demands Liberty Details

    ... money to the local authority.   State aid rules, policed by the European Commission, limit how much public money can be given to private companies.   The commission is currently investigating a number of clubs — including Spanish giants Barcelona and Real Madrid — over alleged irregular public funding.   Both the Swans and Ospreys pay a peppercorn rent to the Swansea Stadium Management Company (SSMC), a body which is a partnership between the council and the two clubs.   And following a...

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  • Premiership Clubs Split Over Salary Cap

    ... the Premiership and abolishing the cap would create a fundamental threat of them going wrong. "The cap has helped create the most competitive league in the world and we should not jeopardise that because one or two clubs in France are turning into the Real Madrid and Barcelona of old and signing galácticos galore. No one is saying the cap is perfect, but it works." Harlequins chief executive Dave Ellis added: "The comments regarding the abolition of the salary cap were somewhat surprising, giv...

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  • How Can Brands Ensure Stadiums Are The Most Engaging Place To View Sport?

    ... footage if they have missed parts of the match. Along with the benefits of the second screen, fans can also send messages to the stadium big screen, and are able to skip the queues by ordering their food via the app. A variety of sports clubs, including Real Madrid and Manchester City, are utilising this technology, which has seen fan engagement with rights holders improve dramatically.Please click here to read the full article from Synergy Sponsorship......

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  • Arms Park To Get Artificial Pitch

    ... pitch could be a possibility back in April and the club has now confirmed that FieldTurf Optimum fibre has been chosen as the playing surface for next season. The technology, which is also used in the pitches at Manchester City, Arsenal, Ajax, Barcelona, Real Madrid, Juventus, Inter Milan and Paris Saint-Germain, is one of those preferred by the IRB and has been tested to five times the requirement of its regulations. Cardiff are following Saracens’ lead in installing an artificial pitch afte...

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