Premiership

  • Guinness Continues With Aviva Premiership Clubs

    Premiership Rugby has announced that Guinness is extending its partnership with the 12 Aviva Premiership Rugby clubs for a further two years. Guinness will continue as the Official Beer and Official Responsible Drinking Partner of Premiership Rugby, with the partnership including pouring rights at each of the 12 clubs and the presentation of the Guinness Premiership Rugby Director of Rugby of the Year award. Dominic Hayes, Premiership Rugby commercial director, said: "It's great that we are exte...

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  • Premiership Rugby Adds Ricoh As Official Partner

    Premiership Rugby have announced imaging and electronics company Ricoh as an official partner. The long-term partnership will see Ricoh's branding in stadiums via perimeter advertising boards for all Aviva Premiership matches and commenced last weekend. The 2015-2016 season onwards will see Ricoh's branding also appearing on big screens at every Television Match Official decision together with regional activation based around each Premiership club. Premiership Rugby commercial director Dominic H...

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  • Premiership Crowd Boost Since RWC

    Attendance figures for the Aviva Premiership have increased since the end of the Rugby World Cup 2011. Crowds have risen 10 per cent since the showpiece tournament ended in November. With 255,495 people attending rounds 7-10 this year compared to 231,842 from 2010. "The Aviva Premiership has never been in a stronger position," said Premiership Rugby chief executive Mark McCafferty. "The battle at both the top and bottom of the Aviva Premiership is compelling and fans are voting with their feet....

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  • Premiership Final Viewing Figures Hit Five-Year High

    Premiership Rugby has revealed that this year’s Premiership final achieved the best television viewing figures since 2010 with a peak audience of just short of 300,000. The top flight finale on Saturday May 30, which saw Saracens beat Bath 28-16, was watched by a high of 297,000 viewers live on BT Sport and then by an average of 338,000 people on the ITV highlights programme. The total live viewing figures for Premiership rugby in the 2014/15 season amount to over 8.9 million, which is up six...

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  • Hynard Heads Premiership Academies

    Premiership Rugby have announced that Mike Hynard is to become the new Head of Academies and Development. Hynard joins Premiership Rugby after 13 years at Saracens where he has worked as Rugby Manager for the last three years and Academy Manager for the five years prior to that. The role of Head of Academies and Development is responsible for the continuing development of the Premiership Rugby Academies and the Elite Player Development Strategy. Phil Winstanley, Rugby Director at Premiership Ru...

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  • Guinness Premiership attendances rise

    Attendances over the course of the 2006/7 season in the Guinness Premiership have risen once again to top 11,000 for the first time.   After 132 matches in this season's Guinness Premiership, the average per match crowd was 11,117, a rise of 7.4% on the previous season.   The record crowd for a Guinness Premiership match, outside the London Double Header, was broken twice, firstly when Bristol Rugby attracted 21,203 to Ashton Gate for their match against Bath Rugby and subsequently when London...

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  • Attendance Boost For Premiership

    Premiership Rugby has revealed that there has been a 14.2 per cent year-or-year rise in attendances across the league during the opening six rounds. The average attendance has increased from 10,251 in 2011 to 11,950 this year, which is great news for the Aviva Premiership and its organisers but there are a couple of major contributing factors to the improved figure. Saracens v Leicester Tigers in Round 3 attracted a crowd of 41,063 at Wembley Stadium. The average without that particular fixture...

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  • Premiership Final to Air Live on talkSPORT

    talkSPORT has agreed a deal with Premiership Rugby to broadcast live commentary of the Aviva Premiership semi-finals and final. All three matches will be broadcast live on talkSPORT, either on air or online, with both semi finals taking place on Saturday 12 May and the highlight of the domestic rugby season, the Aviva Premiership final, played at Twickenham on Saturday 26 May. talkSPORT will also continue to provide live reports from Aviva Premiership rugby games in the weeks leading up to the...

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  • Land Rover extend deal with Premiership Rugby

    Land Rover and Premiership Rugby have agreed a new four-year sponsorship deal which will run until the end of the 2015/16 season. This new deal includes the continuation of the ground-breaking Land Rover Premiership Rugby Cup, a nationwide grassroots tournament for under 11s and under 12s. Land Rover will also be providing Discovery 4s to all Premiership Rugby club’s community departments to help them with the development of the game. The car manufacturer already has an eight year association...

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  • Premiership Rugby Renews Guinness Deal

    Premiership Rugby has announced an extension to its partnership with Guinness as the former title sponsor continues its commitment to the 12 Aviva Premiership rugby clubs for the 2014/15 season. Guinness, involved in both English domestic rugby and the Six Nations, will continue as the league's Official Beer and Official Responsible Drinking Partner next season and Premiership Rugby's commercial director Dominic Hayes is pleased that they are remaining on board. "Premiership Rugby is in great s...

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