NatWest 6 Nations

  • NatWest Sponsors Schools Cup

    The Rugby Football Union (RFU) and the England Rugby Football Schools Union (ERFSU) have announced that NatWest will be the new sponsor of the Schools Cup. The bank replaces the Daily Mail and RBS and will become the sole title sponsor for the competition for the 2013-14 season and chief commercial officer Sophie Goldschmidt says the RFU is “delighted” with the new deal. NatWest already supports the governing body’s community programme RugbyForce and the firm’s senior sponsorship manager...

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  • Nat West Agree One Year 6N Deal For £11m

    NatWest, a retail arm of the RBS Group, have agreed to become title sponsor of the Six Nations tournament for a single year in 2018. The agreement will result in the 2018 championship being named the “NatWest 6 Nations”. The Six Nations organisers admitted that they were facing difficulties in achieving a sale of the rights at their original valuation recently, having priced the naming rights at £100m (€114m) over six years or around £17m (€19m) per year. The Times reported this week...

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  • RugbyForce: "Helps Clubs Help Themselves"

    Grassroots rugby clubs across England and Wales are benefiting from a unique initiative funded by the Royal Bank of Scotland Group. The community volunteer programme called RBS RugbyForce in England and NatWest RugbyForce in Wales has been created to help junior rugby clubs become more sustainable businesses. RugbyForce helps clubs at the grassroots of the game to improve their facilities, provide guidance and tools to ensure the business side of the rugby club is maintainable with a secure futu...

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  • RFL Recruits Brindley As Director

    The Rugby Football League (RFL) has appointed former NatWest, British Gas and Metro Bank man Chris Brindley to its board as a non-executive director. Brindley was most recently managing director of Metro Bank, which was set up in 2010 and is recognised as a challenger to the major banks for its focus on customer service. He was previously managing director at NatWest in the North of England and Scotland as well and was national sales director at British Gas. He also has experience in sport as th...

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  • £1m Grand Slam Bonus On Offer For Six Nations Winners

    Competing Nations will be playing for a £1m Grand Slam bonus when the Six Nations kicks off in Cardiff on Friday evening. Peter Jackson in The Rugby Paper reports that the tournament, which keeps soaring in commercial value, will this year offer prize money totalling almost £13m. For the first time, a team winning all five matches will scoop more than a third of the jackpot at around £4.6m. The difference between unbeaten champions and runners-up this year could be as wide as £1.8m with seco...

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  • Six Nations Audience 18% Up So Far

    So far this year's RBS 6 Nations has attracted record TV audiences in the Six Nations territories (England France, Ireland, Italy, Scotland and Wales). An audience of over 53 million people have watched the action unfold compared to 45 million for the equivalent matches last year – an 18% rise. In addition to this viewership in the home Nations, the championship is also broadcast in a further 200 countries across the world. Traffic across all of the championship's digital platforms are repor...

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  • Free-To-Air Coalition May Win Rights For 6 Nations

    Further to reports last week that the BBC could lose out to Sky on Six Nations TV rights 2018 and beyond, there's news from The Guardian that the BBC have formed an unlikely alliance with ITV in a bid to gazump Sky. The attempt to keep the Six Nations on terrestrial television is thought to be worth at least £50m a year. The tournament organiser says an announcement on the new broadcasting contract is imminent and the most financially lucrative competition in the sport outside the World Cup is...

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  • RBS and Six Nations Extend Partnership

    Marketingmagazine.co.uk has reported that The Royal Bank of Scotland (RBS) has agreed to a new sponsorship deal of the Six Nations worth £44m for the period 2014-2017, up from £26m for the previous four-year period. It was widely expected that HSBC, sponsors of the IRB World Sevens Series and the British and Irish Lions would take over from RBS as the main partner of the tournament. According to sources, both banking groups bid similar amounts, but HSBC wanted to secure a longer-term deal. Bot...

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  • BBC Extend Six Nations Deal

    The BBC has agreed a deal to broadcast the Six Nations until 2017. It extends BBC Sport's current deal, which runs until 2013, as exclusive broadcaster of the Six Nations and covers TV, radio and online. This year's tournament saw audiences increase to their highest level for 13 years, with an average audience of 4.7m per match. "The Six Nations is a crown jewel in the sporting calendar," said BBC director of sport Barbara Slater. "We're delighted that we can continue to bring the tournament to...

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  • Accenture to Run 6 Nations App

    Accenture is to become the RBS Six Nations’ official technology partner.  The deal is set to run over the 2012 and 2013 Six Nations. The agreement sees the global management consulting, technology services and outsourcing company deliver the official championship mobile app. The app will provide Six Nations fans with access to team news, statistics, video highlights and up-to-the-minute scores throughout the Championship. John Feehan, chief executive of the RBS 6 Nations, said: “Through a c...

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