Lions

  • Adidas To End Kit Deal With Lions

    Global sports manufacturer Adidas has reportedly brought an end to its 18-year association with the British and Irish Lions. The decision by Adidas is apparently linked to the estimated £750m they are paying to Manchester United FC to replace Nike as kit suppliers and the company has been forced to reevaluate some of its other partnerships, with tennis star Andy Murray at risk as well as the Lions. American firm Under Armour, which was founded in 1996 and currently supplies kit to the Welsh,...

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  • Spencer Appointed 2017 Lions Tour Manager

    Former England captain John Spencer has been appointed tour manager for the British and Irish Lions tour of New Zealand in 2017. The 66-year-old won 14 England caps between 1969 and 1971 and toured New Zealand with the Lions in 1971. He succeeds Andy Irvine, who oversaw the winning tour to Australia in the summer of 2013. Spencer becomes the third English tour manager of the Lions in rugby's professional era, following in the footsteps of countrymen Fran Cotton (1997) and Bill Beaumont (2005). T...

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  • Gatland to Coach Lions 2013

    The British and Irish Lions have announced that Warren Gatland will be Head Coach of the Lions Tour to Australia next summer. The announcement came as no surprise as he has been widely perceived as the preferred candidate for the last six months, the confirmation only delayed by his travel restriction due to an injury sustained on holiday in New Zealand earlier in the year. Gatland will start his role immediately with Rob Howley acting as caretaker coach of the Wales side in his absence. Gatl...

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  • WRU Wants To Discuss Lions Revenue Split

    Welsh Rugby Union chief Roger Lewis says the home nations need to look at how the money made from the British and Irish Lions tours is divided up. The Lions are currently on a tour of Australia, culminating in a three-Test series against the Wallabies. Lewis claims hosts Australia will bank most of the income generated by the nine games they host. "This is the subject of much debate at the moment, in terms of the monies generated by the Lions," said Lewis. "The majority, by a country mile, of th...

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  • McEwen Gets Lions Promotion

    Charlie McEwen has been promoted to the role of chief operating officer for the British and Irish Lions. Based within the same ‘family’ as 6 Nations Rugby and the Guinness Pro12, McEwen has been sales and marketing director with the Lions since joining in 2010. Prior to that, he managed Lloyds TSB’s sponsorship of the Rugby World Cup. He also played a key role from an agency perspective in developing the Heineken Cup model. In his new role McEwen will be responsible for the day-to-da...

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  • EY Sign Up With Lions

    EY, the global leader in assurance, tax, transaction and advisory services has announced its sponsorship and support of The British & Irish Lions 2017 tour of New Zealand. EY will bring its deep experience in digital and analytics to The Lions tour to help bring this unique sporting event to life for rugby fans around the world. The tour promises to be one of the highlights of the rugby world ahead of the 2019 Rugby World Cup with some of the top players in the northern hemisphere taking on...

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  • Lions Secure Licensing Agent

    The British & Irish Lions have appointed Velocity Brand Management (VBM) as their exclusive global licensing agent for their upcoming tour of Australia. The Australian based company, whose clients include the All Blacks and New Zealand Rugby League, will be working with the Lions for the 10-match 2013 tour which kicks off on June 1st. “We are very happy to have secured the services of a specialist licensing partner with the experience and track record of VBM,” said Lions commercial dire...

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  • Mud House Sponsors Lions Tour

    Mud House Wines has signed up as the latest sponsor of the British & Irish Lions tour to New Zealand in 2017 and is planning to activate a £2m support campaign in the UK. Mud House, which has grown to become the fifth largest New Zealand wine in the UK, is owned by the UK’s largest wine supplier Accolade Wines and CEO Paul Schaafsma is delighted to be supporting the next Lions tour. “The British Lions is the biggest rugby game in the world, and Mud House and the Lions down in New Zealan...

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  • HSBC Sponsors Sky’s Lions Coverage

    HSBC has been confirmed as the official broadcast sponsor of Sky Sports’ coverage of the British and Irish Lions tour to Australia this summer. The bank, which is also the principal partner of the tour as it was in South Africa in 2009, will have its branding at the start and end of all programmes relating to the Lions and during commercial breaks and will also have a significant presence on the Sky Sports website and mobile app. HSBC will get publicity during live matches throughout the tour...

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  • Land Rover and Microsoft Selected by Lions

    The British & Irish Lions have announced the addition of Land Rover and Microsoft to the supporters of the 2013 Tour to Australia. Land Rover has become an Official Global Sponsor of The British & Irish Lions Tour to Australia 2013. This continues the relationship, which began in 1997. Part of the sponsorship will cover the provision of a range of vehicles for the organisation's use in the UK, Ireland, Hong Kong and Australia.  The company’s relationship with rugby currently include...

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