Lions

  • Lions Ball Unveiled By ARU And Gilbert

    The Australian Rugby Union (ARU) and match ball partner Gilbert have unveiled the ball to be used during the 2013 British & Irish Lions Tour to Australia. The "Virtuo", which has been used for the past two seasons in Australia, features the colours of the Qantas Wallabies and Lions. “Australians have been waiting 12 years for the Lions to return to our shores and anticipation surrounding this tour is building every day,” says ARU chief executive officer Bill Pulver. “Unveiling a new ma...

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  • Lions Weigh Up USA Trip Ahead Of NZ Tour

    The British and Irish Lions are considering a warm-up fixture in the United States as part of their tour to New Zealand in 2017. Lions chief executive John Feehan confirmed to The Guardian that the US had tendered a bid to stage a fixture and, although he insisted no decision had been made yet, he admitted: "If we have an extra game, they'd certainly be one of the better bets." The Lions played a fixture against the Barbarians in Hong Kong in 2013 ahead of their Australia tour, a game that broug...

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  • Lions appoint Accelerate

    The British and Irish Lions have appointed Accelerate as its exclusive commercial broker and sponsorship managers for the 2009 tour to South Africa. Accelerate was appointed following a comprehensive pitch process involving the world’s leading sponsorship agencies. John Feehan, Lions chief executive, commenting on the appointment, says, “The Lions tour to South Africa will be the biggest sporting event in 2009 and we are delighted to be able to announce the appointment of Accelerate as our c...

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  • Doom Bar Joins Lions Commercial Family

    Cornish cask ale Doom Bar will be an official sponsor for the British & Irish Lions rugby tour to New Zealand this summer. Sharp’s Brewery has announced that Doom Bar will sponsor the tour which already has financial backing from Mud House wine and Whyte & Mackay scotch whiskey. James Nicholls, senior brand manager at Sharp’s Brewery, said: “We believe the 2017 British & Irish Lions Tour to New Zealand represents the iconic and inspirational pinnacle of the rugby game so this i...

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  • Gillette Join Lions Tour

    Gillette has been confirmed as an official sponsor for the British & Irish Lions 2017 tour of New Zealand. Gillette will be bringing the partnership to life in all major retailers across the UK with consumer competitions, offering the chance to join the 2017 Tour in New Zealand, as well as experience the action back at home. British & Irish Lions chief operating officer, Charlie McEwen, said, "We are very proud to have Gillette as an official sponsor for the 2017 Tour to New Zealand. We...

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  • Canterbury's 99 t-shirt

    As the British & Irish Lions head out to South Africa for this summer’s Test Match series it will mark the 25th anniversary of one of the most famous Lions tours against the might of the Springboks.  It was on this tour that an iconic moment of rugby folklore took place as Lions captain Willie John McBride instigated a policy of ‘one in, all in’ – brought to life on the pitch through the infamous 99 Call.  The ‘99 Call’ was used to signal an en masse assault  on the opposition...

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  • Lions Name Travel Sub-Agents For 2017

    The British & Irish Lions have appointed five official sub-agents to organise travel for the 2017 rugby union tour of New Zealand. The chosen few are Gullivers Sports Travel, Living With The Lions, Thomas Cook Sport, Trevor Brennan Rugby Tours (Ireland) and Venatour. They will now work with the Lions’ own travel company Official Supporter Tours to supply travel for supporters following the team. The tour takes place in June and July next year with indications already suggesting the tour wi...

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  • Scottish Independence Vote Could Trigger Lions Rebrand

    The British and Irish Lions may have to be renamed 'The Lions' if Scotland votes to leave the United Kingdom during this week's independence referendum. The next Lions board meeting is in October and John Spencer, recently announced at the tour manager for the trip to New Zealand in 2017, told the Daily Telegraph that the issue would be discussed then in light of the result of the referendum. The shortened version of 'The Lions', for which the touring party is already commonly known, would be th...

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  • Lions’ Fans Fury Over Australian Ticket Hike

    A massive levy on Test match tickets is causing fury among Lions fans wanting to travel to Australia this summer, reports The Rugby Paper. Face price for Test tickets is £61 (AU$95) but British and Irish fans are being charged up to £300 for a ticket due to levies imposed by the Australian Rugby Union (ARU) and Lions Ltd, the umbrella company for the British and Irish Lions. The ARU are heavily implicated in ramping up the prices by charging Lions Ltd £200 per ticket for the bulk of their 8,0...

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  • Adidas To End Kit Deal With Lions

    Global sports manufacturer Adidas has reportedly brought an end to its 18-year association with the British and Irish Lions. The decision by Adidas is apparently linked to the estimated £750m they are paying to Manchester United FC to replace Nike as kit suppliers and the company has been forced to reevaluate some of its other partnerships, with tennis star Andy Murray at risk as well as the Lions. American firm Under Armour, which was founded in 1996 and currently supplies kit to the Welsh,...

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