Kappa

  • Knock-On Effect

    This year’s Rugby World Cup looks set to boost sales of replica kit across Europe, with brands such as Canterbury, Nike, Puma, Kappa, KooGa, Under Armour and adidas hoping to benefit from what has been a declining market during the past few years.Replica shirts generated close to £30 million worth of sales in the big five European countries in 2010 (Great Britain, France, Germany, Spain and Italy), a figure that’s been on the slide since 2008. Nearly three out of four replica shirts were so...

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  • Kit Brands Play Musical Chairs Between World Cups

    ... for adidas – the All Blacks’ kit supplier - in terms of marketing prominence. Not only is their team favourites to go the furthest in the competition and generate most exposure, the three-stripe brand now have France (previously Nike) and Italy (Kappa) wearing their kit. Adidas can also call upon hefty marketing resources that will extend their message even further, generating direct sales and general brand excitement before and during the tournament. With arch-rivals Nike reportedly conduc...

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