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  • Tigers Maul Competition In Social Media Stakes

    ... ranked a lowly 78th in 2013, and Leicester have risen from 12th place overall to ninth in the space of the last 12 months. The East Midlands giants are the top Premiership club once again, having been commended for the use of Twitter, Facebook, YouTube, Instagram, Vine and the Tigers app, and head of media Gary Sherrard hopes he and his team offer something for everyone. “Social media plays a huge part in communications with supporters in terms of supplying information. It also provides the p...

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  • World Sevens Series Extends Live, TV And Social Reach

    ... key territories and as much as an estimated 30 million worldwide (Nielsen), as sevens basked in its Olympic Games debut. Social media engagment grew by almost 50% over the season, while video views increased by 15 per cent to 68.5 million, driven by Instagram, Facebook and Snapchat. With World Rugby operating in four languages, the Spanish and French audiences grew to almost 150,000 fans on Instagram, representing over 20 per cent of the total following. Sevens geographic reach extended to more...

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  • World Rugby Ranked Best Olympic Federation On Social

    ... the report named World Rugby as top performer in terms of Facebook and YouTube performance. Red Torch chief executive, Jonny Murch said: "We carefully calculated performance through analysis of four of the most popular social media channels - Facebook, Instagram, Twitter and YouTube. "This gave each federation an overall position in our rankings table. "We believe the #SportOnSocial Report and its extensive data insights provides Olympic sports with a clear picture of how they are performing on...

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  • Brilliant 7s Marketing Campaign For London Tournament

    ... created by MEC Access and encourages members of the public to suggest their ideas - such as being served by a concierge all day directly in their seats at Twickenham, or being greeted by the players on arrival – via social media platforms Twitter, Instagram and Vine. Fans are enticed to take part by the chance to have their idea made a reality for them. Looking to build upon the existing ‘travel brilliantly’ brand positioning of Marriott Hotels, the campaign looks to target both business...

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  • Tigers Setting Social Media Standard

    ... messages.” Leicester have also received more than double the number of likes on Facebook as any other Aviva Premiership club, with 128,616 in total, and keeping supporters regularly informed and entertained and interacting with them across the likes of Vine, Instagram and YouTube as well as Twitter and Facebook is a 24-hour a day, seven days a week task. You might assume there are throngs of people behind that output compared to that of a smaller club, or that the help of an external agency i...

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  • World Rugby Launches New Digital Platforms

    ... Phase two of the new digital platform will include delivering websites in multiple languages including Japanese, French and Spanish. World Rugby are also taking a new, streamlined social media approach with their YouTube, Twitter, Facebook, Google+ and Instagram accounts aimed at bringing fans closer to the action. The governing body will be working with these platforms and leveraging Pulselive's official partnerships with Twitter and Facebook to bring engaging social media initiatives that cro...

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  • Case Study: Live Streaming of Club Rugby by WilkieTV

    ... viewing figures across the two games coming to 3,300. “Considering that around 500 people watched the two games from the stadium, the live stream increased the overall reach of the finals day by at least 600%. “Had we used Facebook Live, Twitter or Instagram, we might have delivered even higher viewing figures but Youtube delivers a more uninterrupted viewing experience, perfect on this occasion for York and Guildford to host an event at their clubs and lay on food and drinks for their fans...

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  • Digital 6N Channels Going Down A Storm

    ... that they are very involved in this year’s Championship, being able to comment, view all of the tries and see all of the stats,” he said. “What is happening on Facebook and Twitter is that people are interacting as the game is going on and our new Instagram account, for example, is being updated and getting comments right throughout match day. “Another key aspect is the live match centre with minute by minute text commentary and a comprehensive breakdown of stats.” The Italian and Fre...

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  • Rugby Playing Catch-Up In The Social Media Stakes

    ... in the UK’s top 10 for social media use. The inaugural Sport Social Media Index, which was carried out by PR and social media agency UMPF, ranked 148 professional sporting outfits on their use of the likes of Twitter, Facebook, Google+, Pinterest, Instagram, Vine and YouTube and Leeds Rhinos are rugby’s sole representative among the social media elite. The Rhinos finished fifth, alongside nine football clubs in the top 10, and UMPF’s founder and managing director Adrian Johnson explained...

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  • Case Study - QBE Lions Tour App by RightNow Digital

    ... it prepares for the 2017 series against the All Blacks. Social media updates from the Lions, the team’s coaches, former players and legends plus QBE’s own rugby content would be blended with other, real-time rugby content across Twitter, Facebook, Instagram and YouTube to provide an ideal and exciting companion app for rugby fans. The app CMS offers a range of benefits to sponsors: brand presence, branded content, daily push-marketing messages and integrated activations like exclusive compe...

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