Heineken Cup

  • Heineken's grassroots initiative

    ... enjoyable day of rugby with your mates.  And all the host rugby clubs will benefit by receiving a legacy donation from Heineken. 
The 16 host clubs will be announced in due course and players will participate in the tournament for free, with a variety of Heineken Cup prizes up for grabs. Heineken have also donated a significant sum of money as part of a legacy fund, with the 16 victorious teams becoming eligible for a donation to improve club facilities. A Heineken panel, chaired by Greenwo...

    Read more about "Heineken's grassroots initiative "...

  • Heineken recruit ex-players for Rugby World Cup

    Heineken have teamed up with six former international rugby stars to front its marketing campaign ahead of the Rugby World Cup.The Brand Ambassadors are ex-England captain Will Carling, New Zealander Zinzan Brooke, former Welsh number eight Scott Quinnell, Australian full back Matt Burke, former South African captain Gary Teichmann and Irish centre Rob Henderson.Entitled “This is the Game”, the television and digital campaign is aimed at promoting Heineken as a worldwide partner and official...

    Read more about "Heineken recruit ex-players for Rugby World Cup "...

  • Heineken Cup v James Bond

    ... to the firm’s sponsorship of Europe’s premier rugby union competition? According to Sports Marketing Frontiers, the famous Dutch beer brand paid around $45m (£28.13m) on the Bond partnership to cover nearly a third of Skyfall’s budget where as Heineken Cup sponsorship costs the company just €10m (£8m) per year. And, as the graph below demonstrates, outside of the summer months the Heineken Cup generates consistent social media interest throughout the year with regular mentions on blog...

    Read more about "Heineken Cup v James Bond"...

  • Heineken Extend RWC Involvement To 24 Years

    Heineken has renewed with World Rugby as a worldwide partner for Rugby World Cup 2019 in Japan. The deal will extend the brewer’s association with rugby’s showcase event to 24 years. The company will also become an official partner of Women’s Rugby World Cup 2017 and an official sponsor of the World Rugby Awards 2017 in Monaco on 26 November. Aligned in the mission to inspire and celebrate unforgettable moments, World Rugby and Heineken aim to build upon the success of the coin toss and ba...

    Read more about "Heineken Extend RWC Involvement To 24 Years"...

  • Heineken Cup facts

    ... fixture with Bath to Le Stadium (attendance 32,000), Stade Francais hosted Harlequins at the Stade de France (76,569), and Wasps will be taking on Leinster at Twickenham in Round 5.   Financial   Wales benefited to the tune of £25 million when the Heineken Cup final was staged at the Millennium Stadium in 2006 (74,000) and London by £18 million in 2007 (81,000) for Leicester v Wasps.   The last three Heineken Cup finals have all been sold out in advance and tickets sales for the Edinburgh...

    Read more about "Heineken Cup facts"...

  • Heineken Cup Meeting Makes Progress

    An emergency meeting called before the Heineken Cup final in Dublin produced a breakthrough in the bid to save the tournament, but the signing of any accord still hinges on the destination of the television contract, according to The Guardian. The meeting on Saturday, which included the unions involved as well as the English and French clubs, saw agreement in principle that after next season the Heineken Cup should be reduced from 24 teams to 20 with the spare four taking part in an enhanced Aml...

    Read more about "Heineken Cup Meeting Makes Progress"...

  • Rugby Champions Cup Set To Partner With Heineken

    ... the running are Turkish Airlines and Allianz, who sponsor Saracens. Heineken are reportedly expected to become the first brand to commit to the new tournament, which will be administered by the same staff who were reponsible for the tournament in its Heineken Cup guise up until the end of last season. European Professional Club Rugby (EPCR), the organising body behind the new tournament, are reportedly hoping to secure five major sponsors as they look to bring in around £20 million per year -...

    Read more about "Rugby Champions Cup Set To Partner With Heineken"...

  • RFU And SRU Join Race For 2014 Heineken Cup Final

    ... 24 May next year and the RFU and SRU have now followed the WRU in submitting proposals to ERC to step into the breach. A final decision on the destination of the showpiece finals will be made as early as the start of July, with ERC claiming that the Heineken Cup final alone can be worth more than €30 million to a region and chairman Jean-Pierre Lux saying that he is looking forward to working with whichever one of the three Unions is successful. “The ERC European Club Rugby finals weekend h...

    Read more about "RFU And SRU Join Race For 2014 Heineken Cup Final"...

  • Face-To-Face With... Tim Ellerton

    Global sponsorship manager at Heineken Tim Ellerton spoke to us at the recent IRB World Rugby ConfEx in London. Tim is responsible for Heineken's chief sports properties, including the Rugby World Cup, Rugby Champions Cup and football's Champions League, and he discusses his brand's long standing involvement within rugby sponsorship.

    Read more about "Face-To-Face With... Tim Ellerton"...

  • Saracens To Play Heineken Cup Match in Cape Town

    Saracens will break new ground by playing their Heineken Cup Round 5 match against Biarritz Olympique in Cape Town on Saturday, January 14th, 2012. ERC, organisers of the Heineken Cup, and the IRB have both approved an application by the English champions to play the match in South Africa, further growing the club’s brand, sponsor network and supporter base. The decision means South Africa will become the 10th country to host action from European rugby’s premier club tournament, which annual...

    Read more about "Saracens To Play Heineken Cup Match in Cape Town"...

Follow Us

LinkedIn Twitter RSS Feed

Follow us on Twitter

Twitter

Regular Features