Heineken

  • Heineken's grassroots initiative

    The Heineken 10s, which will kick off this autumn, is the first ever-national club 10s tournament in England, with 16 different clubs nationwide hosting matches for over 3,500 amateur players. As part of the tournament, Heineken will also be investing further in grassroots rugby via a special Heineken legacy fund, which will enable clubs to make improvements to their clubhouses. England World Cup winner Will Greenwood, who will act as ambassador for the tournament, said: “The Heineken 10s repr...

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  • Heineken recruit ex-players for Rugby World Cup

    Heineken have teamed up with six former international rugby stars to front its marketing campaign ahead of the Rugby World Cup.The Brand Ambassadors are ex-England captain Will Carling, New Zealander Zinzan Brooke, former Welsh number eight Scott Quinnell, Australian full back Matt Burke, former South African captain Gary Teichmann and Irish centre Rob Henderson.Entitled “This is the Game”, the television and digital campaign is aimed at promoting Heineken as a worldwide partner and official...

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  • Heineken Cup v James Bond

    Heineken may have forked out a huge sum to sponsor the new James Bond film but how does it compare to the firm’s sponsorship of Europe’s premier rugby union competition? According to Sports Marketing Frontiers, the famous Dutch beer brand paid around $45m (£28.13m) on the Bond partnership to cover nearly a third of Skyfall’s budget where as Heineken Cup sponsorship costs the company just €10m (£8m) per year. And, as the graph below demonstrates, outside of the summer months the Heineke...

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  • Heineken Extend RWC Involvement To 24 Years

    Heineken has renewed with World Rugby as a worldwide partner for Rugby World Cup 2019 in Japan. The deal will extend the brewer’s association with rugby’s showcase event to 24 years. The company will also become an official partner of Women’s Rugby World Cup 2017 and an official sponsor of the World Rugby Awards 2017 in Monaco on 26 November. Aligned in the mission to inspire and celebrate unforgettable moments, World Rugby and Heineken aim to build upon the success of the coin toss and ba...

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  • Heineken Cup facts

    ... fixture with Bath to Le Stadium (attendance 32,000), Stade Francais hosted Harlequins at the Stade de France (76,569), and Wasps will be taking on Leinster at Twickenham in Round 5.   Financial   Wales benefited to the tune of £25 million when the Heineken Cup final was staged at the Millennium Stadium in 2006 (74,000) and London by £18 million in 2007 (81,000) for Leicester v Wasps.   The last three Heineken Cup finals have all been sold out in advance and tickets sales for the Edinburgh...

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  • Heineken Cup Meeting Makes Progress

    An emergency meeting called before the Heineken Cup final in Dublin produced a breakthrough in the bid to save the tournament, but the signing of any accord still hinges on the destination of the television contract, according to The Guardian. The meeting on Saturday, which included the unions involved as well as the English and French clubs, saw agreement in principle that after next season the Heineken Cup should be reduced from 24 teams to 20 with the spare four taking part in an enhanced Aml...

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  • Rugby Champions Cup Set To Partner With Heineken

    The new European Rugby Champions Cup is set to partner up with Heineken, the brand that held the title sponsorship of the previous incarnation of the tournament. The Rugby Paper reports that the lager brand will pay around £4 million per year to become one of five major sponsors of the new tournament, which will begin this season. Other companies rumoured to be in the running are Turkish Airlines and Allianz, who sponsor Saracens. Heineken are reportedly expected to become the first brand to co...

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  • RFU And SRU Join Race For 2014 Heineken Cup Final

    England and Scotland have joined Wales in the race to stage the 2014 Heineken and Amlin Challenge Cup finals after the French Rugby Federation (FFR) pulled out of hosting the matches. The FFR withdrew its application to host the finals because of uncertainty over the availability of the Stade de France on the weekend of 23 and 24 May next year and the RFU and SRU have now followed the WRU in submitting proposals to ERC to step into the breach. A final decision on the destination of the showpiece...

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  • Face-To-Face With... Tim Ellerton

    Global sponsorship manager at Heineken Tim Ellerton spoke to us at the recent IRB World Rugby ConfEx in London. Tim is responsible for Heineken's chief sports properties, including the Rugby World Cup, Rugby Champions Cup and football's Champions League, and he discusses his brand's long standing involvement within rugby sponsorship.

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  • Saracens To Play Heineken Cup Match in Cape Town

    Saracens will break new ground by playing their Heineken Cup Round 5 match against Biarritz Olympique in Cape Town on Saturday, January 14th, 2012. ERC, organisers of the Heineken Cup, and the IRB have both approved an application by the English champions to play the match in South Africa, further growing the club’s brand, sponsor network and supporter base. The decision means South Africa will become the 10th country to host action from European rugby’s premier club tournament, which annual...

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Youth & Community Rugby Coach, Street League, Dagenham, London

Street League work with young people, progressing them into employment, education and training by engaging them through football, fitness, dance fitness and rugby. We specialise in helping our participants (16-24 years’ olds from disadvantaged areas) progress from our unique sport/fitness and education programmes into sustainable employment, education and training.

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