Guinness Series

  • Guinness Series To Boost Irish Economy By €60 Million

    The Irish Rugby Football Union (IRFU) has estimated that the 2013 Guinness Series will bring in €60 million to the country's economy this November. Ireland play two Saturday evening kick-offs against Samoa on 9 November and Australia on 16 November and a Sunday game against New Zealand on 24 November and the hospitality industry and local retailers should be in for a good month as thousands of supporters seek out bars, restaurants, shops and hotels around Dublin. The IRFU has estimated that 4...

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  • YouGov Poll Proves Impact Of Guinness Ads

    Results from a brand tracker survey from YouGov have shown the positive impact on awareness in the UK from the Guinness Series of 'Made of More' adverts, which began before the autumn internationals last November and featured heavily during the 6 Nations, reports Sport For Business. The brand is closely tied to the both rugby and the 6 Nations through its designation as Official Responsible Drinking Partner and that extra boost will have contributed to the success of their Made Of More adverts....

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  • Case Study: Guinness Activation Of 6N Sponsorship In Ireland

    ... Rugby and the RBS 6 Nations,” said Guinness Marketing Director Stephen O’Kelly.  ”It’s a new era for Ireland under Joe Schmidt and there have been some very encouraging signs, especially Ireland’s great performance against New Zealand in the Guinness Series last November.” “Tough opposition and away games to England and France will make for a challenging, but compelling championship. We’ll be offering extraordinary rugby rewards linked to each of the five matches through the Gu...

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  • Guinness Continues With Aviva Premiership Clubs

    Premiership Rugby has announced that Guinness is extending its partnership with the 12 Aviva Premiership Rugby clubs for a further two years. Guinness will continue as the Official Beer and Official Responsible Drinking Partner of Premiership Rugby, with the partnership including pouring rights at each of the 12 clubs and the presentation of the Guinness Premiership Rugby Director of Rugby of the Year award. Dominic Hayes, Premiership Rugby commercial director, said: "It's great that we are exte...

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  • RTE Secure Ireland's Autumn Internationals

    RTÉ Sport has retained the rights to broadcast the Guinness Series of autumn internationals for a further four years, until 2021. RTÉ has been awarded exclusive Irish free-to-air rights across television, radio, online and mobile as part of a four year extension to their existing contract. They will also continue as host broadcaster for television coverage of the international matches. All games will be live and exclusively free-to-air on RTÉ 2, RTÉ Player and on RTÉ Radio. RTÉ Player will...

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  • Guinness Premiership attendances rise

    Attendances over the course of the 2006/7 season in the Guinness Premiership have risen once again to top 11,000 for the first time.   After 132 matches in this season's Guinness Premiership, the average per match crowd was 11,117, a rise of 7.4% on the previous season.   The record crowd for a Guinness Premiership match, outside the London Double Header, was broken twice, firstly when Bristol Rugby attracted 21,203 to Ashton Gate for their match against Bath Rugby and subsequently when London...

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  • Guinness Confirmed As New Pro12 Sponsors

    Guinness have been confirmed as the new title sponsors of the Pro12 League, replacing RaboDirect. The announcement was made on Thursday morning to coincide with the launch of the 2014/15 fixture list and sees the tournament renamed as the Guinness Pro12. RaboDirect, who had been sponsors for the past three years, having taken over from Magners, confirmed last year they would not be renewing their sponsorship of the league at the end of the 2013-14 season. Pro12 chief executive John Feehan said:...

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  • Guinness Extend With Pro12 Amidst Talk Of Global Expansion

    Guinness has signed a three year extension to its sponsorship of PRO12 Rugby, taking the partnership up to 2020. The season about to get under way is the third of the original three year deal which was reported at the time to be worth in the region of €2.5 million (£2.1m) . The new deal is believed to include an increase on that figure and covers the full tournament naming rights. Guinness are also believed to be one of the front runners for a replacement sponsor for RBS on the Six Nations Ru...

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  • Premiership Rugby Renews Guinness Deal

    Premiership Rugby has announced an extension to its partnership with Guinness as the former title sponsor continues its commitment to the 12 Aviva Premiership rugby clubs for the 2014/15 season. Guinness, involved in both English domestic rugby and the Six Nations, will continue as the league's Official Beer and Official Responsible Drinking Partner next season and Premiership Rugby's commercial director Dominic Hayes is pleased that they are remaining on board. "Premiership Rugby is in great s...

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  • Premier sign up with Hilton

    Premier Rugby have agreed a three-year deal with Hilton Hotels to be the official hotel partner of the Guinness Premiership and one of Premier Rugby’s exclusive partners. Hilton will work with the Guinness Premiership clubs to provide accommodation at preferential rates for their teams when they travel to away matches in the Guinness Premiership, the EDF Energy Cup and European competitions. In addition, Hilton’s flagship hotel on London’s Park Lane played host to the Guinness Premiership...

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