Four Nations Series

  • RBS and Six Nations Extend Partnership

    Marketingmagazine.co.uk has reported that The Royal Bank of Scotland (RBS) has agreed to a new sponsorship deal of the Six Nations worth £44m for the period 2014-2017, up from £26m for the previous Four-year period. It was widely expected that HSBC, sponsors of the IRB World Sevens Series and the British and Irish Lions would take over from RBS as the main partner of the tournament. According to sources, both banking groups bid similar amounts, but HSBC wanted to secure a longer-term deal. Bot...

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  • NBC To Broadcast 6N In Six Year Deal

    The Six Nations will be broadcast by NBC in the US from 2018, joining Rugby World Cup, World Sevens Series and Aviva Premiership action as part of the multi-channel broadcasters live output. The deal (reported to be for six years) will see NBC, one of the premier sports broadcasters in the US, show all 15 matches across both digital and linear platforms across the seven weeks. NBC, NBCSN, and CNBC will combine to present linear coverage, and NBCSports.com and the NBC Sports app will stream all c...

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  • Sandy Park To Host Euro 7s Grand Prix Leg

    Sandy Park has been confirmed as the venue for the third leg of Rugby Europe's 2015 Grand Prix 7s Series. Following the Manchester leg of the 2014 Series, which took place at Sale Sharks' AJ Bell Stadium, the Rugby Football Union is again hosting the final stage of the competition, which is run by Rugby Europe. The home of the Exeter Chiefs will play host over the weekend of July 11-12 2015, with Olympic qualification on the line for competing Nations. Should England fall outside the top Four o...

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  • England RL Host Kiwis In Three Tests Next Autumn

    The RFL has announced that England will host New Zealand in a three match test Series in autumn 2018. England will face the Kiwis for the first time since the narrow 16-17 loss in front of a sell-out crowd in the Four Nations 12 months ago and will be hoping for a repeat of the 2015 Series, when Sean O’Loughlin led the team to a 2-1 Series win. The opening game of the Series will take place at the KCOM Stadium in Hull on Saturday, October 27 (14:30) then go to Anfield in Liverpool for the seco...

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  • YouGov Poll Proves Impact Of Guinness Ads

    Results from a brand tracker survey from YouGov have shown the positive impact on awareness in the UK from the Guinness Series of 'Made of More' adverts, which began before the autumn internationals last November and featured heavily during the 6 Nations, reports Sport For Business. The brand is closely tied to the both rugby and the 6 Nations through its designation as Official Responsible Drinking Partner and that extra boost will have contributed to the success of their Made Of More adverts....

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  • RTE Secure Ireland's Autumn Internationals

    RTÉ Sport has retained the rights to broadcast the Guinness Series of autumn internationals for a further Four years, until 2021. RTÉ has been awarded exclusive Irish free-to-air rights across television, radio, online and mobile as part of a Four year extension to their existing contract. They will also continue as host broadcaster for television coverage of the international matches. All games will be live and exclusively free-to-air on RTÉ 2, RTÉ Player and on RTÉ Radio. RTÉ Player will...

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  • Sevens Series Plans For Boom Year

    World Rugby has announced the dates for the 10 host venues that will comprise the 2016-17 HSBC World Rugby Sevens Series, the first season following rugby sevens' Olympic Games debut. The 2015-16 Series, ending in London last weekend, was reported to be the biggest and best to date with six different winners for the first time and Fiji claiming the overall title. The expanded Series (there were nine events in the 2014-15 Series) was the best attended with 715,000 fans and the most widely-viewed...

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  • Case Study: Guinness Activation Of 6N Sponsorship In Ireland

    Guinness has unveiled its consumer offering around the Irish team’s involvement in the RBS 6 Nations, already underway with two Ireland home games already played and won.  The campaign will focus on the idea of a ‘money can’t buy experience’ for fans who engage with the Guinness plus social media app and check in to pubs around Dublin over the course of each rugby weekend.  Doing so before 11.00pm on match day on 2 February for the Ireland v Scotland game, would have secured a chance t...

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  • 17 Nations Bid To Host Sevens World Series

    International Rugby Board (IRB) chairman Bernard Lapasset has hailed the growth of sevens rugby after 17 national unions submitted tender documents to host a round of the HSBC Sevens World Series in 2015/16. Tenders were received from unions representing every continent, something that Lapasset claims reflects the growing strength of the sevens game ahead of its inclusion at the Commonwealth Games in Glasgow this summer and the 2016 Olympics in Rio de Janerio. Lapasset said: "We are delighted wi...

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  • WRU Continue Partnership with Dove

    The Welsh Rugby Union has signed a title sponsorship deal with Dove Men+Care™ for the Four-Test autumn international Series of matches at the Millennium Stadium in a major expansion of the link with the skincare brand. The Test matches in November against Argentina (Nov 10), Samoa (Nov 16), New Zealand (Nov 24), and Australia (Dec 1) will now be called the Dove Men Series. Dove Men+Care™ partnered with the WRU as title sponsors for the 2011 Summer Series of matches and came on board again fo...

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