England

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  • RFU Awarded £12.6M By Sport England

    England Rugby has been awarded £12.6 million Sport England funding to help grow rugby participation across the country. Sport England acknowledged the RFU’s successful CBRE All Schools programme which has, to date, worked with 500 state schools without a tradition of playing rugby and in areas with highly-diverse communities. Through the Sport England investment the RFU will also create more opportunities to play informal, social and non-contact touch rugby as well as more chances to play rug...

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  • All Blacks Get £1.5m Fee to Face England

    The All Blacks will command the highest fee in world rugby against England at Twickenham – £1.5m which works out at £18,750 a minute. The terms of a contractual agreement between the Southern Hemisphere superpowers and the RFU entitle Australia to claim the same guarantee for their appearance against Wales in Cardiff on December 1, the same day as England-New Zealand. The New Zealand and Australian Unions are free to negotiate their own fees for the fixtures because they fall outside the IRB...

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  • Farrell Re-joins England Team

    Andy Farrell is to re-join the England coaching staff as backs and defence specialist. Farrell has signed a three-year-deal after a brief spell with the national team on an interim basis during the Six Nations. The contract will see him through to January 2016, taking in the World Cup on home soil in 2015. Farrell had initially turned down the opportunity to take up a role with the England side on a permanent basis, choosing to focus his attentions on Saracens, but resigned from the club on June...

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  • BMI becomes Official Airline of England Rugby

    Bmi has become the Official Airline of England Rugby. They have taken over from British Airways as the preferred carrier for England's international teams. As part of the deal, bmi will have exclusive naming rights for Twickenham Stadium's business debenture lounge, which will be renamed the bmi Diamond Club. Its purpose-built lounge, restaurant and bar provide superior and exclusive facilities for the RFU's South Stand business debenture holders to dine, socialise or entertain clients on match...

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  • England Renew Licensing Deal With CPLG

    The Rugby Football Union has renewed its agreement with Copyright Promotions Licensing Group (CPLG) to oversee England Rugby’s global licensing program. CPLG plans to build on England Rugby’s success with by focusing the brand’s categories toward a lifestyle licensing program. The extension is supported by a new style guide with updated assets that, according to CPLG, promises further progression into new categories and will help to shape a wider target market. “We felt that CPLG continu...

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  • Old Mutual Sponsors England's Autumn Games

    The Rugby Football Union has agreed a four-year partnership with Old Mutual Wealth under which the UK wealth management business will become the new title sponsor of the England men’s and women’s autumn internationals. Old Mutual Wealth has signed on as a principal partner of England Rugby with the autumn internationals becoming the Old Mutual Wealth Series from 2016 to 2019. This is the first time England’s women team will have a title partner for their autumn series. Old Mutual Wealth re...

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  • O2 Win With England At Sports Technology Awards

    England's main sponsors O2 were the sole rugby winners at this year's Sports Technology Awards taking home the award for best use of technology by a sponsor. O2 have been sponsors of the England team since 1995 and provide plenty of activation around the team and Twickenham, both on matchdays and during the season. Other rugby related nominees included Northampton Saints and Barclaycard in the 'Best Use Of Technology By A Club' category, Partner Ball Rugby for Best Equipment Or Kit and Rhino's R...

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  • Wales v England Draws Strong TV Audience

    A peak television audience of 8.8 million people watched Friday night's Six Nations opener between Wales and England last week. The full programme for the Millennium Stadium clash, which England won 16-21, averaged 7.31 million on BBC One - 31.4% of the entire viewing audience. It was the most watched programme on television and the impressive viewing figures have led to speculation that the Rugby Footbal Union (RFU) will consider hosting Friday night England fixtures at Twickenham in future Six...

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