Dee Bradbury

  • Leeds Met team up with Leeds Carnegie

    Anyone taking a passing interest in Leeds rugby over the past couple of years will be familiar with the name Carnegie. It has attached itself to the ground, the shirts and Headingley’s new east stand in a groundbreaking partnership. Carnegie aren’t your run-of-the-mill sponsors, in fact they don’t even use the word sponsorship but their tie up with Leeds could point the way for other clubs to form lucrative partnerships with their local universities. Carnegie is part of Leeds Metropolitan...

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  • Batley Bulldogs

    Batley Bulldogs currently play in League One of the Rugby League National Leagues. They are one of the original twenty-two rugby clubs that formed the Northern Rugby Football Union in 1895, making them one of the world’s first rugby league teams. During its lifetime the club has had its fair share of success and failures, including winning the Challenge Trophy three times in the first five years of the tournament being played. But silverware has been hard to come by of late, and only a brief s...

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  • Roger Lewis - Group Chief Executive, WRU and Millennium Stadium

    Running Welsh rugby is one of the toughest jobs in the sport but WRU chief executive Roger Lewis has used his experience in the music business to turn things around. DAVID LAWRENSON reports.   Thirty years in the music business doesn’t seem the ideal preparation for taking on one of the toughest jobs in rugby. But after two and a half years as chief executive of the Welsh Rugby Union, Roger Lewis seems to be hitting the right notes. Trying to fulfil the expectations of a rugby-mad nation and...

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  • Pitch problems?

    English clubs are being urged to take advantage of the assistance the Rugby Football Union can give them in eliminating the pitch problems that force games to be called off. Twickenham head grounds man Keith Kent is the driving force behind an initiative that can dramatically improve playing surfaces by making use of state-of-the-art machinery. The Ruff’s funding subsidizes a Deep Tine Aeration programme with tractors and specialist equipment made available to clubs at cost price. In 2008 more...

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  • Visa rules KO

    Unprecedented changes in the visa rules have left several clubs unable to recruit much needed overseas talent. NICOLA APPLETON of Lewis Silkin LLP looks at the problem   In order to sponsor overseas players and coaches, clubs must now have a government issued ‘sponsorship licence’. Once licensed, a club may only sponsor players and coaches that meet requirements agreed between the UK Border Agency and the RFU/WRU/SRU. These criteria are supposed to be designed to ensure that only those play...

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  • Social Networking

    Clubs can benefit from the networking possibilities that web 2.0 technology offers according to garth dawson, of marketing company korero     Fifty per cent or more of your fans may never pass through your turnstiles. As one of the key goals of any club is developing strong fan connections, you should always be looking for new ways to interact and engage with the people that follow your team - including those that may only periodically, or never, attend a game in their lives. But just because...

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  • Making the most of your clubs assets

    RUNNING RUGBY looks at a company who have a programme designed to check out the financial health of clubs                                                          Are you making the most of your club’s assets? Are there untapped resources you’re not using or savings you could be making? It’s not always easy to take a Deep, critical look into your own organisation, which is why the sponsorship consultancy Clear have come up with an ide...

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  • Plan to suceed

    Long-term brand building is crucial for your marketing strategy according to garth dawson of marketing company korero   In an earlier article I recommended that your club, product or service had to have a clear and distinct brand strategy at the heart of all your marketing and promotional activities. In a business where your fixed costs dominate and variable costs are negligible, just like an airline, every empty seat is money lost from the bottom-line. But generating ticket sales is only one o...

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  • Making the right pitch

    Just what do you need to do to improve your pitch and how much will it cost? LAURENCE GALE MSc of pitchcare.com gets down to grassroots   Having spent the last 35 years playing and coaching rugby and maintaining sports pitches, I guess I have a strong affinity with the game. Over the years, I have seen plenty of examples of how clubs maintain their facilities, some good, some bad. The aim of this article is to make clubs aware of what resources it takes to maintain pitches properly. It still am...

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  • Times They Are A-changin'

    On any given weekend, rugby at professional level is being played on Fridays, Saturdays and Sundays with varying kick off times. Why is there so much variation and what’s the best day and time? DAVID LAWRENSON reports   Once upon a time, all rugby, inDeed most sports, kicked off at three o’clock on Saturday afternoons. But how times have changed! Matches in both codes these days can be played on any day and at any time. Rugby league was the first major sport in this country to experiment wi...

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Head of Fundraising and Communications, Wasps Legends Charitable Foundation

Wasps Legends Charitable Foundation is currently seeking a Head of Fundraising and Communications.
• To define and implement a commercial strategy for the charity.
• To identify and create charitable donation improvement opportunities.
• To identify and champion opportunities to improve the charities social media presence
• To identify and champion opportunities to improve the membership engagement of the charity
• To define and implement an events strategy for the charity.
• To take a leadership role in managing and driving administration & commercial projects, ensuring they are delivered as required in a long-term strategy.

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